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[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic Korean Publishing Industry Current Trends in 2021 and Projections in 2022 2022.01.03 Current Trends of the Korean Publishing Industry in 2021 The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021. Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...

VOL.42 / 2022.01

[TREND / ONE-LINER QUOTES]

TV Producer’s Pick

One-Liner Quotes TV Producer’s Pick Korean Wave Seen From Another Perspective:Kim Ok-Young’s The Art of Documentary and Kim Ho-Yeon’s Uncanny Convenience Store 2021.11.01 Director Bong Joon-Ho's film "Parasite" won four awards at the 92nd Academy Awards in 2020, making a splash around the world. Meanwhile, director Lee Seung-Joon's "In The Absence" was nominated for the Oscar for Best Documentary (Short Subject) as well, although he didn't get much spotlight. The progression of Korean video content has become a global trend, as can be seen with "Squid Game," an original Netflix drama that is expected to win the Emmy Awards. Though not well known, Korean documentary films have also won awards at several international film festivals such as the Berlin International Film Festival, International Documentary Film Festival Amsterdam, Moscow International Film Festival, and Sundance Film Festival.One thing that non-fictio...

VOL.40 / 2021.11

[INTERVIEW / KOREAN AUTHORS]

Writer Kim Hye-Jung

Korean Authors Writer Kim Hye-Jung The Story of Becoming “Me, Different from Yesterday” 2023.12.04 Adolescence is a time of imperfection, making it all the more precious and beautiful because you can envision anything you want in the future. Young adult literature also colors the minds of not only children but also adults with diverse stories that cross genres such as science fiction and fantasy. It is a genre you can pick up and read for fun, and once done, you feel deeply moved. Perhaps it is the perfect genre for Kim Hye-Jung, who became a writer because she loved stories. Listening to the inner thoughts of struggling teenagers and writing their stories with sincerity, Kim hopes that her books will give teenage readers a place to breathe. Her affectionate and warm perspective on the stories of teenagers could be felt throughout the interview. Following is an interview with Kim Hye-Jung, an artist who touches our hearts with each new story, hoping to pa...

VOL.65 / 2023.12

[INFORMATION / BEST SELLERS]

2nd Week, October 2021

Best Sellers 2nd Week, October 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea 2021.11.01 While literary works including the Dollagoot Dream Department Store series, I Do Not Bid Farewell, and I am a Shining, Little Star are steadily being loved by readers throughout the 2nd week of October, a new title from the field of business and money topped the bestsellers’ list. It is Trend Korea 2022, written by the Seoul National University Consumer Trend Analysis Center led by professor Kim Nan-Do. The Trend Korea series releases a new volume every second half of the year that provides an overview of the year ahead. The series, which started in 2009, has been ranking in the top tier among other bestsellers every time a new volume is released, having a significant influence on the Korean publishing industry and Korean society. The newest volume introduces the 10 keywords representing the consumption trends of the year 2022, starting with “...

VOL.40 / 2021.11

[TREND / TOPIC]

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms 2021.07.05 Web-novel and webtoon markets optimized for mobile consumption for their short-length content are growing exponentially. Serialized web novels are settling in at the center of the e-book market with the facilitation of membership services. According to the status report on web-novel users released by the Korea Creative Content Agency (KOCCA) in 2020, the web-novel market is a promising market showing steady growth, assessing the field as the next leader of K-content given that the current trend of paid services continues. Experts in the industry expect the size of the web-novel market in Korea to reach 600 billion won in 2020 from approximately 20 billion won as of 2013.According to the status report on webtoon businesses announced by KOCCA in 2020, the webtoon market in Korea is estimated to have grown from 466.3 billion won in 2018 to 640.1 billion won in 2019. The m...

VOL.36 / 2021.07

[INTERVIEW / KOREAN PUBLISHERS]

Wisdom House, Inc

Korean Publishers Wisdom House, Inc Dreaming of Becoming the Most Reader-centric Publisher 2023.01.02 One publisher is running with its dream of becoming a big and reader-centric general publishing house. Wisdom House is the publisher that recently reshaped itself through brand renewal to get closer to its readers. The publisher pays close attention to readers’ tastes and interests and sometimes talks to its readers. Wisdom House prints books and has expanded its realm to web comics and novels. The company is already recognized as one of Korea’s most influential publishers, but it never ceases to publish books on diverse themes, strives to be near its readers, and tries new things. Today, we met Wisdom House and heard its stories. Logo of Wisdom House It’s an honor to have you here on K-Book Trends. Please introduce Wisdom House to our subscribers. The general publisher Wis...

VOL.54 / 2023.01

[TREND / EXPORT CASE]

Kanki Publishing’s Successful Import Cases of Korean Books

Kanki Publishing’s Successful Import Cases of Korean Books The Korean Books Japanese Readers are Looking for 2021.05.03 Current status of the publishing market in Japan It began with writer Cho Nam-joo’s Kim Ji Young, Born 1982 (Minumsa) published at the end of 2018, which was then translated by Saito Mariko and published by Chikuma Shobō in Japan, that Korean literature started to see positive outcomes in Japan. Korean books that have been translated and published in Japan for the past 3 years are Almonds (Changbi), I Decided to Live as Myself (Woods of Mind’s Books), I Want to Die but I Also Want to Eat Tteokppokki (Heun), I Almost Lived Too Hard (Woongjin Thinkbig), Every Moments Were You (Wisdomhouse), and I Look at You Like a Flower (Ji Hye). As various Korean novels, essays, and poem collections are steadily translated into Japanese, the two countries’ languages and cultures seem to get closer. The books mentioned earlier share one common thing ...

VOL.34 / 2021.05

[TREND / EXPORT CASE]

Popular Korean Webtoons in the US

VOL.33 / 2021.04

[TREND / TOPIC]

Introducing Korean Sci-Fi!

Introducing Korean Sci-Fi! 2021.03.08 Beginning of Sci-Fi in Korea To pick the genre that the public has actively consumed in Korea for the past several years, it would be "Science Fiction." However, considering the massive fandom and cultural influence of Sci-Fi in other countries such as the United States, it has not been long since the public in Korea has highlighted the genre. This is why some people think that the Sci-Fi syndrome in Korea is a sudden phenomenon. However, Korea's Sci-Fi genre has been shaped to become what it is today from about 100 years ago, creating the foundation for today's Sci-Fi to be at the center of people's attention. Then, learning the history of Korean Sci-Fi will be a good way to understand it better and get a clearer glimpse of its future outlook. The beginning of Sci-Fi in Korea goes back to 1907. The first Sci-Fi work recorded in history isserialized in the journal Taegukhakbo- a journal for Koreans studying in Japan, wh...

VOL.32 / 2021.03

[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People 2021.02.08 The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...

VOL.31 / 2021.02

VOL.69/2024.04

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