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[TREND / TOPIC]

Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-DRAMA

K-DRAMA The Heart-Pounding Time Between Imagination and Reality   2020.12.07       The "K" brands, taking the first letter of Korea, are spreading across the world. They have taken root as a trusted brand for people. As people are spending more time at home due to the pandemic, the K-content market is embracing an unexpected boom. The most popular of all is K-Drama. The fast-paced and breathtaking storylines, compact organization, thought-provoking plots, appropriate editing with no boring moments, and the most good-looking celebrities starring in TV dramas are attractive enough to catch everyone's attention. Recently, as the OTT market where people can watch TV programs on the Internet is expanding, K-Dramas are being exported worldwide across national borders. In this episode, we take a look at how to enjoy K-Dramas twice as much as before.   K-Dramas are channels to promote Korean culture and history.     1. Read the original sto...
  • VOL.29 / 2020.12
[TREND / TOPIC]

Books with Discourses on the Post-COVID-19 Era in Korea

Books with Discourses on the Post-COVID-19 Era in Korea The world after the pandemic   2020.08.03     Now, we can no longer live in the way we lived before. With the outbreak of COVID-19 across the world, people have begun to divide the era into two: BC (Before Corona) and AD (After Disease). This new infectious disease did not just kill innocent people , but is severing physical movement and interpersonal interaction. With the emergence of a contactless society, a massive shift is taking place in the society, economy, and politics.In the face of the pandemic, publishers are busy planning exclusive books about the COVID-19 era. Since March this year, books featuring the virus have been newly filling the shelves, adding new lines to the discourse so-called “post-COVID-19.” For faster publication of books, publishers chose to make them in the omnibus style, where writings of several specialists are combined in a single book.   The unprecedented spread of the vi...
  • VOL.25 / 2020.08
[TREND / SPECIAL PROJECT]

K-Movie

K-Movie Books and movies are powerful cultural products   2020.08.03     Movies and books are alike each other in that regardless of their different production methods, they are records with stories embedded in them. Korean movies have never stopped advancing, and the Korean film industry is marking its 101st anniversary this year. Korean movies once were marginalized in the global film industry, but with all the hard work and passion of the filmmakers to push into the global market, their reputation has grown significantly on the global stage. In particular, “Parasite” from director Bong Joon-Ho recently won the Academy Award for Best International Feature Film, the Academy Award for Writing Original Screenplay, the Academy Award for Best Director, and even the Academy Award for Best Picture, winning a total of four honors at the 92nd Academy Awards. This is truly a milestone achievement in the history of Korea’s film industry.In addition, books have often...
  • VOL.25 / 2020.08
[INFORMATION / BEST SELLERS]

3rd Week, October 2020

3rd Week, October 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.11.02   If we take a look at the integrated list of bestsellers announced by the four major online bookstores in Korea for the third week of October, some books catch our attention as they have ranked even before their publication. The first example is Diligent Love by Lee Seul-Ah, who has been greatly loved by Korean readers with her Daily Lee Seul-Ah Essay Collection (Hey Uhm) and My Face Becomes Like My Mom Whenever I Cry (Munhakdongne). This book, with the subtitle “Lee Seul-Ah’s Writing Room for Studying Body and Mind,” talks about what the writer has taught and learned through her writing classes. Also, See What They Mean, Say What You Mean by doctor Oh Eun Young, a so-called national mentor for childcare, offers a kind explanation about how to teach and deliver a clear message to your kid without exhibiting anger. It seems the fame of these writers has put their books ...
  • VOL.28 / 2020.11
[TREND / TOPIC]

E-book Platforms and the Meaning of “Original Content”

E-book Platforms and the Meaning of “Original Content” The value of new methods and strategies   2020.05.04     According to the 2019 National Reading Survey, 52.1% of Korean adults were reading paper books. Adding e-books and audiobooks only pulled up the rate to 55.7%. The rate is falling with every survey. The reason for the fall in adults’ reading rate is a change of pattern in consuming content. People that enjoy other content than books reached 29.1%. Smartphones killed books.Yet, there are still readers. More and more readers are reading books with their mobile devices. Major online bookstores such as Yes 24, Kyobo Bookstore, and Aladdin have more than 10 million members each. Even e-book companies RIDI Books and Millie have millions of subscribers. There are many readers who enjoy reading genre literature through web-novel platforms such as Naver Webnovel, KakaoStory, Munpia, and Joara. In short, the missing number of paper book readers, or even mor...
  • VOL.22 / 2020.05
[TREND / TOPIC]

2020 Publication Trends in Korea

2020 Publication Trends in Korea   2020.02.03     Korea has fully entered a low-fertility and aging society. The number of students is rapidly decreasing, and for domestic colleges, some of the majors have been taken off the curriculum or were integrated due to a lack of applicants for 2020. This trend gives birth to new keywords for the generation such as “Millennial Generation”, “Active Senior Generation” or “Senior Generation” in our society, while on the social sensitivity side, keywords from other perspectives that were not highlighted in the society such as feminism, fairness, fragmentation, double-sidedness, and growth are emerging.   Young people familiar with media will enjoy and represent the changing times with their sensibilities.   Trend Korea 2020 is an annually published book series which launched in 2009 with Trend Korea 2010. The series consists of analysis and predictions about Korean consumption trends. The b...
  • VOL.19 / 2020.02
[TOPIC / TRENDS]

The Present and Future of South Korea's "Screensellers"

The Present and Future of South Korea's "Screensellers"   2017.10.10   The word "screenseller" can now be heard every now and then in everyday conversations. "Screensellers" are original novels that gain interest after they are made into movies. Even those who do not use the word screenseller on the personal basis, the concept is now well-known among readers and moviegoers. Read on to learn how screensellers came to be in South Korea, diverse screenseller film festivals in the country and books that are likely to become screensellers in South Korea.   The Emergence of Screensellers in South Korea   It has been less than a decade since the word screenseller emerged in South Korea. The word was first used in 2009 as the Twilight series, Higashino Keigo's Into the White Night and books related to South Korean television drama “Queen Seondeok” saw much popularity. After several news reports on these kinds of screensellers and its concept, the word rooted itself...
  • VOL.5 / 2017.10
[INTERVIEW / KOREAN AUTHORS]

Author Serang Chung

Author Serang Chung A charming author and her fascinating story   2020.03.02   Is there anything more exciting than imagination? Many people agree with the idea that if you take away imagination from a human being, you will see nothing left. Author Serang Chung would nod her head to this more than anyone for sure. She is someone that has boundless imagination. Besides, the world she created makes not only herself but everyone joyful. So her imagination brought to reality through letters is now turning into a video, going beyond paper books. As the stories are rooted in the author’s imagination that are not tied to anything, the news is more welcoming to hear.   ⓒ Hung-Ku Kim   We heard that you worked as an editor in the so-called “pure literature” field such as Minumsa and Munhakdongne. Now you have built a firm reputation in the field of genre literature. Since when were you first attracted to this field? And we would also like to know how that made you decid...
  • VOL.20 / 2020.03
[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
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