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[TREND / EXPORT CASE]

Translating Moon Pops and the Rise of Universal Korean Picture Books

Export Case   Translating Moon Pops and the Rise ofUniversal Korean Picture Books   2025.07.07   When I first encountered Baek Hee-na’s Moon Pops (Storybowl), I didn’t think of it as a “Korean” picture book in the narrow sense. Rather, I felt I had been given a small, poetic universe that could speak to anyone?child or adult, regardless of where they live or what language they speak. The idea of the moon melting on a hot summer night and being scooped into popsicles by a kind grandmother is not only magical?it’s universally human. It captures longing, generosity, and wonder in a way that needs no cultural translation. And this, I believe, is the quiet power of today’s best Korean picture books: they carry the ability to transcend boundaries without ever flattening their identity.   English and Korean covers of Moon Pops     As a Professor of Korean Linguistic...
  • VOL.84 / 2025.07
[TREND / TOPIC]

60th Anniversary of Diplomatic Relations between Korea and Japan: Today and Tomorrow of the Publishing Trade

Topic   60th Anniversary of Diplomatic Relations betweenKorea and Japan: Today and Tomorrow of the Publishing Trade   2025.06.02   This year marks the 80th anniversary of Korea’s liberation from Japanese occupation (1910-1945) and the 60th anniversary of the diplomatic relations between the two countries since 1965, when they restored diplomatic relations. In Korea, there is a tradition of celebrating the 60th birthday of a person with great festivity, and the 60th anniversary of diplomatic relations between the two countries is also considered an important milestone. As such, while various commemorative events are taking place, the publishing sector will be organizing Korean book exhibitions, exchanges between Korean and Japanese authors and publishers, and special sales of translated Korean books in Japanese bookstores in Tokyo and Osaka, Japan, under the leadership of the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency o...
  • VOL.83 / 2025.06
[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / TOPIC]

The Meaning Behind Korea’s “Copybook” Craze

Topic   The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age   2025.05.07   The Return of Analog Sensibility with “Text-Hip” Culture   Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...
  • VOL.82 / 2025.05
[TREND / TOPIC]

The Era of High Exchange Rates and the Korean Publishing Market

Topic   The Era of High Exchange Rates and the Korean Publishing Market Readers ultimately respond to good content   2025.04.07   The structure of the Korean publishing market and translation-oriented publishing in the 1990s   I vividly remember the days when the Asian Financial Crisis hit Korea. The value of foreign currencies jumped one day. I waited for it to fall, but things didn’t go as expected. The value of foreign currencies continued to skyrocket, and the value of the Korean won plummeted. This was the situation in 1997. Until then, the Korean publishing market had been heavily dependent on importing translation rights to titles that could compete in Korea from overseas markets, mainly Japan and the English-speaking countries. In this climate, Korea was hit by the era of high exchange rates. By the time we had to pay the advance for a title contracted at 800 won per dollar, the exchange rate had nearly doubled to 1,600 won per ...
  • VOL.81 / 2025.04
[TREND / KNOWLEDGE]

Books Loved Across Generations: Korean Steady Sellers

Knowledge   Books Loved Across Generations: Korean Steady Sellers   2025.04.07   Bestseller lists reflect the issues of the times and the interests of readers. You can get a glimpse into readers’ thoughts and interests by looking at why a book gained traction. On the other hand, steady sellers are not only reflective of the times, like bestsellers, but they have the power to transcend time. A steady seller refers to a book that goes beyond just being a trend, and has a long-lasting lifespan through the power of its story. There are many books that become overnight bestsellers simply because they are written by popular authors with a fandom, or because they are endorsed by influencers. However, steady sellers are the ones that stay with readers across time. These books have stood the test of time and are more than just a fad; they resonate with readers and deliver a deeper message about life. They are not just books published a long time ago, but books still bein...
  • VOL.81 / 2025.04
[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / SPECIAL PROJECT]

Berlin: A Multicultural City that Loves Outsiders

Special Project   [New Ways of Walking Through Cities ③] Berlin: A Multicultural City that Loves Outsiders   2025.03.10       Berlin was a city divided into East and West by the Berlin Wall during the Cold War. For Koreans, it is also a place they feel an emotional connection to as they share the same history of division. In 1989, the Berlin Wall finally collapsed and Germany was reunified; now, the East Side Gallery stands in its place as a memorial. Stretching a whopping 1,316 meters long, it is the world’s largest open-air gallery - 108 artists from 21 countries drew 105 paintings on the wall in 1990 with messages of peace, unity, and opposition to war. Once a symbol of the Cold War, the Berlin Wall has now become a symbol of hope and freedom, a new Berlin landmark and a must-see tourist attraction that has touched and inspired many people.Berlin is a city that draws young travelers from al...
  • VOL.80 / 2025.03
[TREND / TOPIC]

“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a basic introduction to...
  • VOL.79 / 2025.02
[TREND / SPECIAL PROJECT]

A City of Endless Stories: New York

Special Project   [New Ways of Walking Through Cities ①] A City of Endless Stories: New York   2025.01.06       Special Project in 2025 will be a new series that introduces readers to Korean books. Since K-Book Trends targets a global audience, we have been thinking about how to connect with readers in different countries. While we have introduced many cities in Korea, we wondered what it would be like to introduce readers to the cities where they live. That’s how the new series, “New Ways of Walking Through Cities,” began. We would like to feature Korean books that are set in cities outside of Korea and walk through those cities with our readers. As the first city, we chose New York, a city you might be living in, a city you might have traveled to, or a city you might be dreaming about.New York is like a giant heart that changes every moment. Its streets are always bustling with life, with people fr...
  • VOL.78 / 2025.01
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