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[TREND / SPECIAL PROJECT]

Expansion of K-Content Based on Books: Books Noted by Critics Across Generations

Special Project   Expansion of K-Content Based on Books:Books Noted by Critics Across Generations     2026.08     As Korean books serve as a pillar of K-content and interact with cultural content across other media, we would like to take this opportunity to highlight the original books driving the Korean Wave. In this issue, we examine Korean books selected by critics ranging from their 20s to 50s, covering original novels adapted into dramas and films, published screenplays that have become a current trend, and highly anticipated upcoming releases. Let us explore various perspectives on the power and potential of K-stories, and examine the direction Korean literature—a crucial pillar of K-content—should take moving forward.           The 20s Perspective – Lee Sollim, Cultural Critic   “About My Daughter, About That Distant World” &...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

An Open Mind (The Export Journey of Author Lee Hee-joo’s Holy Boy)

Export Case   An Open Mind(The Export Journey of Author Lee Hee-joo’s Holy Boy)     2026.08     Cover of Holy Boy   When I first heard the news that the overseas rights contract for Holy Boy had been signed, I felt both glad and deeply conflicted. Set in the 1990s in the fictional city of Eungnang, Holy Boy follows four women who kidnap a K-pop idol. Featuring female characters who pursue their desires without hesitation, the novel leaves readers with a strangely sticky and uncomfortable lingering taste rather than a sense of comfort. Luckily, there were readers in Korea who cherished the book. However, Korean titles that draw attention abroad tend to be works awarded prestigious literary prizes like Han Kang’s The Vegetarian, feminist literature in the vein of Kim Jiyoung, Born 1982, or healing fiction. Fitting none of these molds, I felt a heavy pressure over the book b...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

Export Case: One Day a Cat Came to Me - Interest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture

Export Case   Export Case: One Day a Cat Came to MeInterest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture     2026.07     This book shares the wisdom of life learned from “Nyangi,” a cat encountered by chance at a mountain hermitage where the author settled after wrapping up ten years of life in Seoul. It captures the cat’s philosophy of living “earnestly yet casually” to the absolute fullest. From late 2025 through the first half of 2026, publishing rights for Bokyeong Sunim (Venerable Bokyeong)’s cat essay series comprising One Day a Cat Came to Me, Time to Read a Cat, and Happiness Brought by a Cat: Joyfully and Cheerfully were successfully contracted for export across 11 different linguistic regions worldwide, including the UK, Germany, Spain, and France. Although Bokyeong Sunim had...
  • VOL.96 / 2026.07
[TREND / KNOWLEDGE]

A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores

Knowledge   A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores     2026.06     Why buy a book at an offline bookstore when you can simply order it online? This was the question that emerged within the Korean publishing industry about twenty years ago, when online bookstores first made their debut. Recently, this question has shifted in an entirely different direction: “Why come all the way to a ‘pop-up store’ to buy a book that can be purchased anywhere?”   As a reader who has frequently sought out publisher pop-ups and book fairs, I have chewed over this very question. Why do I personally go all the way to a pop-up to buy a book? While some analysts suggest it is because “text” has simply become “hip,” the young readers I encounter on-site ar...
  • VOL.95 / 2026.06
[TREND / SPECIAL PROJECT]

Korean Picture Books: Selected by Critics Across Generations

Special Project   Korean Picture Books:Selected by Critics Across Generations     2026.05     In the May issue Special Project, critics from various generations each highlight a notable Korean picture book. This feature introduces a children’s picture book about the misunderstandings that occur in communication, a book that explains complex emotions that are often difficult for children to grasp, and a title that addresses challenging situations that can be hard for a child to understand.         The 20s Perspective – Lee Sollim, Cultural Critic   "In the moments spent looking into the miniature house of the grass bug..."   Grass Bug Picture Dream...
  • VOL.94 / 2026.05
[TREND / EXPORT CASE]

Imagination Beyond Borders: The Whole New World in K-Picture Book

Export Case   Imagination Beyond Borders:The Whole New World in K-Picture Book     2026.05     Imagine a world where borders require no passports, thoughts have no ceilings, and the impossible becomes real. You might find yourself drifting on a cloud of cotton candy or catching fruit-flavored rain to make a bowl of shaved ice. That world, tucked inside a picture book, is simply waiting for a hand to reach out and a story to unfold. It is an essential place where imagination first ignites for the smallest of readers. Bringing these extraordinary worlds to Thai society and pushing beyond the story between the lines has been Nanmeebooks' vision and honor for over 30 years.   In recent years, Korean content and culture have gained widespread popularity across all age groups in Th...
  • VOL.94 / 2026.05
[TREND / ONE-LINER QUOTES]

A Time to Discover the Stars Within Us

One-Liner Quotes   A Time to Discover the Stars Within Us     2026.05     Where Did All These Stars Come From   The statement "there are stars within us" is more than just a poetic metaphor. It is a wondrous fact offered to us by both science and the humanities. As astronomer Carl Sagan once said, we are beings made of the remnants of dead stars, or "stardust." In fact, the calcium and iron in our bodies are pieces of stars that were forged inside a star long ago and eventually reached us.   In philosophy and psychology, a "star" is often symbolized not merely as a celestial body but as a unique light dwelling within human nature, a guiding signpost that helps us keep our way even in the dark. Therefore, the idea that "there are stars within us" reminds us that just as countless stars in the night sky shine with different brightness and colors, we too...
  • VOL.94 / 2026.05
[TREND / TOPIC]

Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror

Topic   Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror     2026.03     Healing and Zombies   In the Bag   For the past few years, the mainstream of Korean genre literature has undeniably been "healing." Healing fantasy, set in familiar spaces such as convenience stores, bookstores, and antique shops, offered solace to Korean readers weary of individualism. Messages like "You are not alone in your struggles" and "We are looking toward the light together" were sweet and comforting. However, where there is bright light, there are also deep shadows. No matter how much we comfort one another, we remain beings who must ultimately compete alone in a cold, harsh reality. To make matters worse, the pandemic that struck like a tidal wave...
  • VOL.92 / 2026.03
[TREND / TOPIC]

Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
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