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Search word : "Success", Search result : 349

[TREND / EXPORT CASE]

Translating Moon Pops and the Rise of Universal Korean Picture Books

Export Case Translating Moon Pops and the Rise ofUniversal Korean Picture Books 2025.07.07 When I first encountered Baek Hee-na’s Moon Pops (Storybowl), I didn’t think of it as a “Korean” picture book in the narrow sense. Rather, I felt I had been given a small, poetic universe that could speak to anyone?child or adult, regardless of where they live or what language they speak. The idea of the moon melting on a hot summer night and being scooped into popsicles by a kind grandmother is not only magical?it’s universally human. It captures longing, generosity, and wonder in a way that needs no cultural translation. And this, I believe, is the quiet power of today’s best Korean picture books: they carry the ability to transcend boundaries without ever flattening their identity. English and Korean covers of Moon Pops As a Professor of Korean Linguistic...

VOL.84 / 2025.07

[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case How Korean Books Are Conquering Russia: The Experience of MIF 2025.06.02 In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds. Who We Are MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...

VOL.83 / 2025.06

[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin 2025.06.02 Why “Book Fund”? Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...

VOL.83 / 2025.06

[TREND / TOPIC]

The Meaning Behind Korea’s “Copybook” Craze

Topic The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age 2025.05.07 The Return of Analog Sensibility with “Text-Hip” Culture Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...

VOL.82 / 2025.05

[TREND / EXPORT CASE]

The “Anxiety of Youth” Crosses National Borders

Export Case The “Anxiety of Youth” Crosses National Borders 2025.05.07 What defines independent publishing? As publishing formats diversify and formerly “self-published authors” begin to compete by starting their own publishing houses, the question of what constitutes independent publishing has become a hot topic. In the absence of objective indicators, independent publisher Balcony defines independent publishing as follows: publishing that can entice readers with its own narrative without large-scale capital investment. In this sense, Yeon Jeong’s Tomorrow’s Sun Will Rise, But What About Tonight? can be considered one of the clear success stories of independent publishing.Before it was published by Balcony in 2020, Tomorrow’s Sun Will Rise, But What About Tonight? was an independent publication that Yeon Jeong wrote as a palm-sized book and distributed on a small scale. The publisher at Balcony discovered the book, which had been dis...

VOL.82 / 2025.05

[TREND / SPECIAL PROJECT]

A Utopia for Travelers Who Love Romance and Art: Paris

Special Project [New Ways of Walking Through Cities ④] A Utopia for TravelersWho Love Romance and Art: Paris 2025.04.07 From the Eiffel Tower, the Louvre Museum, Montmartre Hill, and Notre Dame Cathedral, to the Etoile Arc de Triomphe, Luxembourg Park, the Seine and Pont Neuf bridge, and the Palace of Versailles, Paris is an incredible landmark in itself. It is a romantic city full of travelers from all over the world and a place where you can breathe in the scent of art. It is also a city of revolutions, with the French Revolution and the Paris Commune demonstrating the power of popular uprisings, and today, it is a charming place where Parisians live their lives in peace and freedom.Paris, the world’s cultural and artistic epicenter, is a city that has enriched and stimulated artists’ sensibilities from the Middle Ages to the present day, and is a mecca for those who wish to appre...

VOL.81 / 2025.04

[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy 2025.03.10 Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans. Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth Capturing Social Resonance Points in Korean Literature In recent years, Korean literature has shifted from grand narrati...

VOL.80 / 2025.03

[TREND / EXPORT CASE]

Crafting Connections Through Korean Literature: Books Curated and Translated by BACA Publishing House

Export Case Crafting Connections Through Korean Literature:Books Curated and Translated by BACA Publishing House 2025.02.17 In 2016, Han Kang became the first Korean author to win the International Booker Prize for her novel The Vegetarian (Changbi Publishers). This triumph also marked a milestone for BACA, a young but feisty publishing house from Indonesia. In February 2017, just a month before celebrating its first birthday, BACA took a bold step by publishing The Vegetarian, followed by Human Acts (Changbi Publishers), another brilliant novel by Han Kang. Human Acts and The Vegetarian From that point on, BACA began to consistently publish K-books, initially focusing on literary fiction, including The Hole (Moonji Publishing) by Pyun Hye-young, The Hen Who Dreamed She Could Fly (SAKYEJUL PUBLISHING) and The Dog Who Dared to Dream (imazubooks) by Hwang Sun-mi, among others. The themes in contemporary Korean...

VOL.79 / 2025.02

[TREND / SPECIAL PROJECT]

A City of Endless Stories: New York

Special Project [New Ways of Walking Through Cities ①] A City of Endless Stories: New York 2025.01.06 Special Project in 2025 will be a new series that introduces readers to Korean books. Since K-Book Trends targets a global audience, we have been thinking about how to connect with readers in different countries. While we have introduced many cities in Korea, we wondered what it would be like to introduce readers to the cities where they live. That’s how the new series, “New Ways of Walking Through Cities,” began. We would like to feature Korean books that are set in cities outside of Korea and walk through those cities with our readers. As the first city, we chose New York, a city you might be living in, a city you might have traveled to, or a city you might be dreaming about.New York is like a giant heart that changes every moment. Its streets are always bustling with life, with people fr...

VOL.78 / 2025.01

[TREND / EXPORT CASE]

Spreading Its Wings To the World: The Seoul Letter Shop

Export Case Spreading Its Wings To the World: The Seoul Letter Shop 2025.01.06 On October 12, 2023, I received an email from Shinwon Agency, Korea’s first copyright export agency. They wanted to meet me at the Frankfurt Book Fair. I was going to be there, so we agreed to meet on October 19. This was about a month after I had sent them a cold email looking for an export partner. Within that month, I sent them a cover letter for my publishing house, met with them to introduce my publication lineup, and passed on additional materials about the works they were interested in. Among them was a proposal for The Seoul Letter Shop (TXTY), including a synopsis.It felt interesting and fateful that two Korean companies would be meeting in Frankfurt on October 19, 2023, to talk about working together. Shinwon said that there was a lot of interest from Anglo-American partner agencies and offered an exclusive agreement for The Seoul Letter Shop. I was flabbe...

VOL.78 / 2025.01

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