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[TREND / TOPIC]

Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror

Topic   Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror     2026.03     Healing and Zombies   In the Bag   For the past few years, the mainstream of Korean genre literature has undeniably been "healing." Healing fantasy, set in familiar spaces such as convenience stores, bookstores, and antique shops, offered solace to Korean readers weary of individualism. Messages like "You are not alone in your struggles" and "We are looking toward the light together" were sweet and comforting. However, where there is bright light, there are also deep shadows. No matter how much we comfort one another, we remain beings who must ultimately compete alone in a cold, harsh reality. To make matters worse, the pandemic that struck like a tidal wave...
  • VOL.92 / 2026.03
[TREND / ONE-LINER QUOTES]

Comfort Across Time: The Global Spotlight on K-Literature, Past, Present, and Future

One-Liner Quotes   Comfort Across Time: The Global Spotlight on K-Literature, Past, Present, and Future     2026.03     Korean culture is now transcending domestic production to become a core subject for major global studios, deeply embedding itself into the daily lives of people worldwide. This is evidenced by the global animation 〈K-Pop: Demon Hunters〉, which dominated algorithms in 2025, and the film 〈Past Lives〉, produced by the renowned Hollywood studio A24. The allure of K-Culture, which has captivated the global gaze, shines even more intensely within its literature. The 2024 Nobel Prize in Literature winner Han Kang’s Human Acts proved that the tragic scars of history are not exclusive to Koreans. Furthermore, Cheon Seon-ran’s A Thousand Blues, which secured a film adaptation deal with Warner Bros. Pictures, demonstrated that kindness toward the marginalized resonates de...
  • VOL.92 / 2026.03
[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
[TREND / TOPIC]

Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
[TREND / SPECIAL PROJECT]

Notable Literary Works Selected by Critics Across Generations - Differences and Shared Sympathy in Generational Book Preferences -

  Special Project   Notable Literary Works Selected by Critics Across Generations - Differences and Shared Sympathy inGenerational Book Preferences -     2026.02       This Special Project introduces six literary works highlighted by critics across generations. Issues such as unknown worlds, individuals gazing into anxiety, the disintegration of the ideal subject, the reconstruction of care and family models, and the social sensibilities of 21st-century youth stand out. Should we stay in this problematic reality, run away, become immersed, or solve it? There is no right answer. The authors are messengers,conveying these situations and processes through the minute temperature of language.         The 20s Perspective - Sollim Lee, Cultural Critic ...
  • VOL.91 / 2026.02
[TREND / EXPORT CASE]

The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region

  Export Case   The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region     2026.02       About Clayhouse   Clayhouse is a publishing house that will celebrate its 5th anniversary in 2026, and under the catchphrase "A world of practical warmth that works in everyday life," it creates books that offer rest of weary minds. The phrase "Into the feel-good universe," found on the front flap of every book, serves as the publisher’s guiding compass. It defines the identity of Clayhouse, which has garnered global love through bestsellers such as Welcome to the Hyunam-dong Bookshop, Rainbow Market, and I Decided to Live as Me. Three-quarters of its original titles have been sold internationally.In just four years, Clayhouse has secured over 120 ...
  • VOL.91 / 2026.02
[TREND / KNOWLEDGE]

Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers

  Knowledge   Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers     2026.02     As the year draws to a close,the most memorable events of the past twelve months falsh through the mind.While there were moments of joy, surprise, and sorrow, one of the most heartbreaking events of 2025 was the news of the sudden passing of Baek Sehee, author of I Want to Die but I Want to Eat Tteokbokki.   I Want to Die but I Want to Eat Tteokbokki is a global bestseller, published in over 25 countries with more than 500,000 copies sold in Korea and another 500,000 internationally. However, beyond the sales figures, the book’s true significance lies in how it transcended language and borders to unite...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / SPECIAL PROJECT]

A City Cold Yet Warm at Heart: Moscow

Special Project   [New Ways of Walking Through Cities ⑬] A City Cold Yet Warm at Heart: Moscow   2026.01.05       Famous cities around the world tend to carry images of their own. Paris, the city of romance; New York, the center of popular culture; and Rome, often regarded as the very heart of ancient European culture?each city’s name becomes an icon and an object of aspiration. In this way, Moscow, the capital of Russia, the largest country in the world, has long been perceived as the center of the “Iron Curtain.” The term “Iron Curtain,” used during World War II by Nazi propaganda minister Paul Joseph Goebbels, referred to the closed nature of the Soviet Union and the communist states of Eastern Europe at the time. It portrayed the Soviet Union’s isolationist policies and police-state system as an “impenetrable barrier.” In 1946, British Prime Minister Winston Churchill also expressed...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
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