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[TREND / BOOK TRIP]

Uijeongbu

Uijeongbu Where the Past and Future Coexist   2020.11.02       Being a central city in northern Gyeonggi-do Province, Uijeongbu is where nature and history blend together. Indeed, transportation is convenient as the city is near the capital, Seoul. The brand slogan of Uijeongbu, “Uijeongbu, City of Happiness,” exhibits the city’s will to become a city where its citizens are happy. At the center of the city flows Jungnangcheon Stream, which meets the Han River, and Suraksan Mountain and Dobongsan Mountain rise high in the East and West, respectively, which all add up to a balanced mixture of the city and nature. Meanwhile, the name Uijeongbu has a long history. The name derived from a historical incident where the top administrative body “Uijeongbu” moved its base here during the Joseon Dynasty. Being a gateway towards Seoul today, Uijeongbu has settled as a center of politics, economy, society, culture, and transportation.Greeting the season of books, let’s d...
  • VOL.28 / 2020.11
[TREND / SPECIAL PROJECT]

K-Beauty

K-Beauty The World Has Fallen in Love with K-Beauty   2020.10.05       “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult?   The success of K-POP and K-Drama has increased the demand for trendy K-Beauty.   Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...
  • VOL.27 / 2020.10
[TREND / EXPORT CASE]

Korea’s Non-Fiction Books Building Global Competitiveness

Korea’s Non-Fiction Books Building Global Competitiveness   2020.10.05   It is notable that the Korean Wave in the publishing industry began in the Northeast Asian and Southeast Asian publishing markets. And the major players that strongly supported the trend were novels and TV dramas “Winder Sonata”, “Gaeul Donghwa” and “Jewel in the Palace”. The wave then moved to the British and American markets, and the first field to penetrate those markets among the Korean publishing areas was literature. However, an interesting phenomenon can be easily witnessed today that recalls the past days - the publication of non-fiction books in the Asian publishing market is showing an upward curve. Now, while setting a specific strategy for non-fiction titles to enter the British, American, and European markets, aggressive sales efforts need to be made. Authors and titles that have the capacity to compete with others on the global stage have appeared in Korea. In fact, there are already...
  • VOL.27 / 2020.10
[TREND / BOOK TRIP]

Jeju Island

Jeju Island A Beautiful Mixture of Nature and Cultural Art   2020.10.05       The official name of Jeju Island, a tourist destination for both Korean and overseas travelers, is “Jeju Special Self-Governing Province,” including the surrounding small islands. Being the biggest island of Korea, Jeju Island is a globally well-known volcanic island. The Oreums (volcanic cone), which are parasite volcanoes created through volcanic activities, Jusangjeolli Cliff, Lava Tubes, and the basalt zone, are indeed eye-opening natural sites for travelers. Besides, the Jeju Volcanic Island and Lava Tubes were designated as UNESCO World Heritage Sites in 2007, having their value recognized. On top of these, Hallasan Mountain, the highest mountain in Korea, beautiful beaches, waterfalls, and tangerine fields, are not to be missed spots for tourists.The culture in Jeju Island is relatively exotic as it is distanced from the mainland, and the splendid view of the ocean and the mounta...
  • VOL.27 / 2020.10
[TREND / TOPIC]

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair Adding futuristic value to the innocence of childhood   2020.09.07   The coronavirus has changed so much of our daily life. We can no longer move around without a mask, and social distancing has become a must. Many offline exhibitions got canceled or were switched to online. The 33rd Moscow International Book Fair is being held as an “un-tact (contactless) book fair” on an online platform this year. Korea, as the guest country of honor, has organized a relevant exhibition and created a curating video to be used as an online platform for the Moscow International Book Fair set to be held from September 2nd to 6th. The domestic exhibition of Korean books for children and teenagers for the 2020 Moscow International Book Fair organized by the Publication Industry Promotion Agency of Korea (KPIPA) was carried out from August 3rd to 12th on the theme of “Meeting the F...
  • VOL.26 / 2020.09
[EVENT / IMAGE OF K-BOOK]

A Confession Told Through Tteok

Image of K-Book   A Confession Told Through Tteok   2025.12.01     Korea’s signature dessert, tteok     Tteok (떡; rice cake), which topped the latest K-Book Trends survey as Korea’s No. 1 signature dessert, is a traditional Korean food made by steaming and pounding grains such as mepssal (멥쌀; non-glutinous rice) or chapssal (찹쌀; glutinous rice) into powder and shaping it by hand. Tteok is not only served during major celebrations such as national holidays, birthdays, weddings, and ancestral rites, but is also enjoyed casually by many Koreans in daily life. There is a wide variety of tteok in Korea - from mujigae-tteok (무지개떡; rainbow-colored tteok), siru-tteok (시루떡; layered tteok topped with red beans), injeolmi (인절미; sticky tteok coated with soybean powder), and susupat-tteok (수수팥떡; red-bean-coated sorghum tteok), to omegi-tteok (오메...
  • VOL.89 / 2025.12
[EVENT / LET'S TRY]

A Tiny World of Nature Inside a Glass Jar: Terrariums

Let’s Try   A Tiny World of Nature Inside a Glass Jar: Terrariums   2025.12.01   [Event]   Let’s Try introduces various useful books published in Korea every month.Also, don’t miss gift events related to the introduced books!   Simply click on the link below to enter the event! Let’s Try!   How to Make a Good Terrarium- Written by Kim Yoon-Gu, illustrated by Apisto, published by Media SAM     Bring nature into your hands,and grow a little ecosystem inside a jar!   The word “terrarium” comes from the Latin words “terra” (earth) and “arium” (container or space), meaning “a space that holds the earth.” The terrarium is known to have originated in 19th-century London. At that time, severe air pollution caused by industrialization made it difficult to grow plants indoors, but when a fern spore was accidentally discovered thriving inside a sealed gla...
  • VOL.89 / 2025.12
[EVENT / I READ]

We Do Not Part by Han Kang

I Read   We Do Not Part by Han Kang The Scream of Silence: We Do Not Part   2025.12.01   This article is a review written by a Turkish reader ofK-Book Trends after reading a Korean book.If you want to share your wonderful experience of reading Korean bookswith other overseas readers, please send us an email!kbooktrends@gmail.com   Han Kang’s novel We Do Not Part (Munhakdongne Publishing) recounts the Jeju Massacre, which took place on Jeju Island in South Korea in 1948 and claimed the lives of thousands of people. This event remained buried in silence for many years. The author conveys this historical weight not through numbers and statistics, but through the intertwined stories of three women. Thus, the events are not merely information, but are etched into my mind through an emotional connection.   The Korean and English editions of We Do N...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN PUBLISHERS]

Kidari Publishing Co.

Korean Publishers   Kidari Publishing Co. Ever Captivating Picture Books that Fascinate Readers   2021.09.06   The best thing about picture books is that they can be appreciated by any age group, from kids to adults. Furthermore, they can be interpreted differently, not to mention give different impressions depending on the age of the readers, gender, and background. Kidari Publishing produces a variety of fun picture books that give pleasure across the generations from 0- to 80-year-olds through its brands “Kidari,” “MoraeR,” and “A Very Good Day.” Following is an interview with Kim Sang-Il, president of Kidari Publishing Co.. This publisher has been growing up with its readers since 2004 as a midsized publisher of picture books that presents fun books to children and gives adults a break and adds comfort to their demanding lives.     Please introduce Kidari Publishing Co.   Kidari Publishing Co. was founded in 2004. We published about 10 titles a ...
  • VOL.38 / 2021.09
[EVENT / LET'S TRY]

The Joy of Running Through Seoul

Let’s Try   The Joy of Running Through Seoul   2025.10.02   [Event]   Let’s Try introduces various useful books published in Korea every month.Also, don’t miss gift events related to the introduced books!   Simply click on the link below to enter the event! Let’s Try!   Run Seoul: Exploring Every Corner- Written by Sung Sang-Hyun, published by Musicartsportspub     Even an ordinary street can turn into a beautiful running course!Here are themed courses that make running in Seoul genuinely fun.   Running has taken off across Korea. Marathons are held nationwide, and sports brands host their own races as part of their promotional campaign. Part of the appeal is how accessible running is. You can lace up a pair of sneakers and get moving anytime, anywhere. It clears your head as much as it works your bo...
  • VOL.87 / 2025.10
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