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[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[INTERVIEW / KOREAN PUBLISHERS]

JECHEOLSO Publishing House

Korean Publishers   JECHEOLSO Publishing House A place where stories beneficial to our lives are born in the right season   2022.04.04   “Just right” means that there is something that is neither too much nor too little of a certain standard, condition, or degree. So, being “just right” in a way that satisfies these conditions is a difficult and knotty challenge. The name JECHEOLSO Publishing House, introduced in this interview, means “just the right season” in Korea. Like seasonal food is good for your health; this publisher hopes to deliver good stories of the “right season” to its readers. Following is an interview with Kim Tae-Hyung, head of JECHEOLSO Publishing House, a single-person publishing company that vividly shows its own color and goes beyond the limitations of its kind with the power of solidarity.   Logo of JECHEOLSO Publishing House     Please introduce JECHEOLSO Publishing House to people in th...
  • VOL.45 / 2022.04
[EVENT / Book Grocery]

The Engine of K-Content, K-Story

Book Grocery   The Engine of K-Content, K-Story     2026.08     A Story from a K-Book Trends Subscriber in Ukraine   In today's world, where people consume short videos and quick content every day, Korean book-based media franchises remind us that powerful stories still begin with words. Behind every memorable character and emotional scene is an author who first created that world through writing. I hope more people discover the original books, because reading offers a deeper understanding that no screen can fully replace. For me, that is the true value of these adaptations.         Recommended Book for This Story   A Shop for Killers   Even in an era accustomed to short-form videos and fast-paced media like Reels and Shorts, there are works that prove compelling stories ultimatel...
  • VOL.97 / 2026.08
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.06.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.35 / 2021.06
[TREND / EXPORT CASE]

Export Cases of Language Books Developed in Korea

Export Cases of Language Books Developed in Korea   2021.02.08       It is not an exaggeration to say that most language books developed in Korea are focused on English education and that most of the exported books are English books for children and elementary schoolers. Language books made in Korea consist of multiple series and are categorized into different age groups and levels, not to mention the content and services provided alongside them. However, no matter how good the books are organized in the demanded style of overseas buyers and consumers, it is difficult for them to end up signing a sales contract.Yet, there are still many cases where language materials made in Korea are exported to other countries. It is thanks to several distinct characteristics they have that they have such strong competitiveness. In the 1980s, there were not many language books solely made by Korean publishers, and in most cases, they imported or processed those of famous overseas...
  • VOL.31 / 2021.02
[TREND / TOPIC]

Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-WEBTOON & WEBNOVEL

K-WEBTOON & WEBNOVEL Let’s be honest. You also have that K-Webtoon or Webnovel you fell in love with, right?   2021.01.04       K-webtoons and K-webnovels have permeated into the global community. Webtoon Itaewon Class (YOUNG COM) that was made into a popular TV drama this year was exported to Japan as a remake version and movie “Beauty Water” that is based on a webtoon had a brisk start-off in Box Office, Taiwan, ranking first in the first week of its release for the first time in Korean animation history. Apart from these achievements, K-webtoons and webnovels are made into movies or TV dramas across borders, with secondary content such as goods and special exhibitions produced for their fans. In particular, many of the beloved works are officially published as paper books. Join us on the journey into the charms of K-webtoons and webnovels that make you want to see them time to time again.   K-Webtoons and webnovels are being exported across the w...
  • VOL.30 / 2021.01
[TREND / EXPORT CASE]

Performance Summary of Korean Publications in the Global Publishing Market in 2020 and Prospects for 2021

Performance Summary of Korean Publications in the Global Publishing Market in 2020 and Prospects for 2021   2021.01.04       Performance summary of Korean publications in the global publishing market in 2020 The year 2020 will be recorded as a year in which Korean publications have had a meaningful experience in the global publishing market. It is because they have received balanced positive feedback in both fiction and non-fiction categories and in the Asian, European, US, and UK publishing markets. While certain titles or areas had been the cherry on the cake in the past, the trend has changed in 2020. Books in various genres have shown almost equally significant performance in various language regions. This can be interpreted that K-books are having closer interactions with readers across the world while gaining more influence in the global publishing market.In the first half of 2020, the publishing industry in the world has had an unexpected time of turbulence ...
  • VOL.30 / 2021.01
[INTERVIEW / KOREAN PUBLISHERS]

Mati Books

Korean Publishers   Mati Books New Perspective, Broader Sight   2022.02.14   Mati Books is a publisher specializing in the humanities, publishing books in various fields such as society, art, and architecture. Starting as a single-person publisher, Mati Books has been delivering the importance of humanities books, winning the Lotte Publishing Culture Award and Korean Publishing Culture Award, and being designated as the Sejong Excellent Academic Book. Under the slogan of “Humble Life with Ambitious Thinking,” Mati Books has been touching the hearts of its readers with insightful interpretation, heartwarming encouragement, and deep enlightenment for 17 years. Following is an interview with Mati Books.   Logo of Mati Books     Please introduce Mati Books to our readers.   Mati Books was founded in 2005. We publish books about society, art, and architecture, based on humanities. We have been publishing the Faustian...
  • VOL.43 / 2022.02
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.05.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         Agency Liang   Agency...
  • VOL.34 / 2021.05
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