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Current status of each field in the Korean publishing market ⑦ Publication of practical books for home

Current status of each field in the Korean publishing market ⑦ Publication of practical books for home   2020.08.03     There is a wide variety of practical books that provide tips for diverse fields necessary in our daily life. So, this part divides the section into two: practical books for making homes and living a good social life. The former type mainly includes areas important at home such as raising children, cooking, keeping fit, and hobbies, while the latter type includes language books and traveling guides that are needed in living a social life. Books that feature tips for maintaining a good social relationship and those for expanding financial property can belong to the latter part as economics and business administration books. Today, we would like to first touch upon the publication of practical books for home.   The number of titles in the field of family & living is decreasing, but other fields are seeing a rising number of publica...
  • VOL.25 / 2020.08
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Current status of each field in the Korean publishing market ⑥ Self-Development Publications

Current status of each field in the Korean publishing market ⑥ Self-Development Publications   2020.07.13     Self-development books in Korea are referred to as those related to the know-how on social relationships, success, skill cultivation, and educational tips. Put in other words, they are like guide books to live a better life. Among general books published for adult readers, self-development books are regarded as the low-level genre for practical books. As they are not specified to a particular genre, some books of this kind are put on the boundary between different fields or have several genres mixed in them. The reason readers choose to read self-development books is to pull themselves up to the next level through behavioral changes and positive mindsets and to carry out a successful social life. As such, these books give courage and hope to their readers encouraging them that they can do whatever they resolve to do.   The sales revenue of self-develop...
  • VOL.24 / 2020.07
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Current status of each field in the Korean publishing market ⑤ Science & Technology Publications

Current status of each field in the Korean publishing market ⑤ Science & Technology Publications   2020.06.01     Science & technology publication is one of the major pillars of a generation. It is because, for readers who have to adapt to the rapidly changing environment and seek survival strategies amidst the advent of the fourth industrial generation, those books are essential. Now a perception that science is only reserved for scientists and technology is something to do with robots is no longer acceptable. We need knowledge that can help us make decisions by ourselves in this changing world. We need knowledge that we can actively make use of. Therefore, books that professionals wrote in an easier language are like a guide that fills the knowledge gap of the readers. Adding to the traditional way of publishing paper books, science books have become widely popular though entertainment programs on TV or Social Media. This phenomenon has led to the m...
  • VOL.23 / 2020.06
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Current status of each field in the Korean publishing market ④ Social Science Publications

Current status of each field in the Korean publishing market ④ Social Science Publications   2020.05.04     The 1980s were the golden age for social science publications in the Korean publishing industry. Under the ruling of the new military dictatorship, it was social science books and their readers that took the lead in the overall social transformation through intense democratic and labor movements. The books were the texts of social movement and transformation. Bookstores specialized in social science books, though most of them cannot be found today, thrived next to colleges across the nation. With the “announcement of democratization” in 1987, Seoul Olympics in 1988, and the establishment of a civilian government in 1993, Korea has been pursuing cultural diversity amidst the paradigm shifts of political democratization, globalization, and becoming an information society, positioning itself as a responsible member of the international community. Social ...
  • VOL.22 / 2020.05
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Current status of each field in the Korean publishing market ② History Publication

Current status of each field in the Korean publishing market ② History Publication   2020.03.02     The publication industry is “a mirror called record” that reflects the society. The publication of history-related books that are the archive of time and space connecting the past and the present is a clear indicator that shows Korean society’s interest in history. By looking at the published titles, best seller trends, and newly emerging trends, you can see where the current publishing market is and where the intellectual desire of readers is heading to.Historically, Korea has undergone long turbulent generations due to its geopolitical location in East Asia and invasions by surrounding powers. Until World War II in which liberalization was the greatest task, ethnic identity was very strong, and during the Cold War, a historical awareness that the two Koreas should overcome division and pursue reunification settled down.According to the statistics of the Korean Publi...
  • VOL.20 / 2020.03
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Current status of each field in the Korean publishing market ① Literature publication

Current status of each field in the Korean publishing market ① Literature publication   2020.02.03     Interesting stories from the past will always attract people’s minds; literature was the beginning and the flower of publication in every country. The poems, novels, essays, and plays written in Korean by Korean authors that sublimate their identity, emotions, and critical minds are an irreplaceable pillar of Korean culture. In particular, while undergoing turbulent modern history including the Japanese colonization, the Korean War, military dictatorship, industrialization, democratization, globalization, and informatization, Koreans would reflect the wounds in gemlike poems, novels, and essays, and share them in the form of a book. While not neglecting the pains of the time and standing against unjust authority, literature also played a role as an encourager that gave courage and hope to readers. Korean publication is also a resemblance of literature;...
  • VOL.19 / 2020.02
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South Korea's policies to promote reading and reading movements

South Korea's policies to promote reading and reading movements   2019.11.04   In addition to smartphones, media bombards people daily, whether they take the form of regular information, videos or other forms of entertainment. As this sort of content increases and more forms of leisure appear, concerns over people reading fewer books are also growing. According to statistics, the reading rate of South Korean adults over the age of 19 (reading rate of paper books that are not textbooks, educational material, magazines or comic books) stood at 86.8 percent in 1994 only to plummet to 59.9 percent in 2017 (the rate was 62.3 percent when e-books were accounted for). On average, the rate dropped 1 percentage point every year over that period. When compared to the reading rates of underage students from elementary school students to high school students that top 90 percent, the adult reading rates are not to be ignored. South Koreans have long upheld traditional values related to s...
  • VOL.17 / 2019.11
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Discussions on introducing typographical copyright in South Korea

Discussions on introducing typographical copyrightin South Korea   2019.11.04   1. Summary of typographical copyright Typographical copyright refers to the proprietary publishing rights for typographical arrangements of published editions. Typographical copyright is being acknowledged as a type of neighboring right to protect the efforts and investments of publishers that play a key role in delivering published material through planning, providing authorship support, editing (setting layouts, proofreading and revising), designing and producing. Typographical copyright was first implemented to U.K. copyright law in 1956. Currently as of 2017, 26 countries around the world including Spain, Mexico, Australia, New Zealand and Ireland address typographical copyright in their copyright law. Elements like page style, the composition of the published work, layout and other physical features all fall under typographical copyright, and the publisher is the holder o...
  • VOL.17 / 2019.11
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South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
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Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
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