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South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[TREND / SPECIAL PROJECT]

The Growth of Korean Audio Books, Celebrities Attract Listeners

The Growth of Korean Audio Books, Celebrities Attract Listeners   2019.06.10   'Reading' books with your ears through audiobooks   Audiobooks are books that have little to do with paper and written words, but rather, recorded voices. When audiobooks were first introduced, they saw a surge of interest as 'useful content' that could replace paper books for those unable to easily read books in physical form, like the elderly or visually impaired. Through audiobooks, those who could not read books with their eyes were now able to expand their knowledge and understanding of culture. As time passed, people without disabilities have also come to appreciate the benefits that audiobooks have in the fact that you can have an audiobook playing in the background while doing something else, like driving, taking care of housework or working out at the gym. Regular consumers are drawn to audiobooks because of the fact they can multitask while reading books in their busy, modern lives.A...
  • VOL.12 / 2019.06
[NEWS / PUBLISHING INDUSTRY]

South Korea's Printing Industry

South Korea's Printing Industry   2017.10.10   Historically, publishing and printing have developed hand in hand. Thanks to the development of printing skills, mass production of paper books became possible and today, cover printing that boosts the tangibility of books, as well as various attempts at editing and the level of completion all depend on high-quality printing skills. Not only is the area of POD (Publishing/Print on Demand) expanding by the day, lying between paper books and e-books, consistent demand is also expected.     Sales of the publishing industry do not solely come from paper books. The market share of e-books, audio books and licensed works is expanding continuously. The printing industry is also relying less on printed publishing and more on industrial printing and packaging printing. From packaging used in everyday goods to special printing used on smartphones, changes that are worth noting in the printing industry have been taking place. &...
  • VOL.5 / 2017.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
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