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[TREND / BOOK TRIP]

Bookstores that Create Books and Culture

Bookstores that Create Books and Culture Places matured by books, for books, and with books   2021.03.08     Publishers and bookstores might be different in that publishers “make books” while bookstores “sell books,” but the common attribute of the two is that they give joy and helpful knowledge to people through books. This is the medium that connects publishers and bookstores, while it is a gift for readers. Meanwhile, the solidarity between independent publications and bookstores is notably stronger than any other. They contribute greatly to the spread of the cultural trend that respects individuals’ preferences, and unique characteristics as independent publications set the stage for their stories to be heard, and independent bookstores mature with their own unique color.As such, as the two pursue a common goal, more bookstores are carrying out publishing at the same time. Some of them publish books or magazines that embody the bookstore’s unique color. Some o...
  • VOL.32 / 2021.03
[INTERVIEW / KOREAN PUBLISHERS]

Woongjin ThinkBig

Korean Publishers   Woongjin ThinkBig Publishing Spectrum Expanding with High-Quality Content   2022.05.02   In every social aspect, we talk about role theory. Faithfully fulfilling a role appropriate for each position positively impacts society as a whole or the entire field, and will inevitably be exerted as a power to seek opportunities to grow together. Woongjin ThinkBig's Book Business Headquarters, which plays a leading role as a genuine general publishing house, has published books of various kinds throughout a long history. Furthermore, in the rapidly changing publishing market, new businesses that can chart a plan for the future are expanding. Following is an interview with Woongjin ThinkBig's Book Business Headquarters, which is actively responding to the development of new markets in the publishing industry by publishing books that meet the needs of the times and expanding the scope of the publishing market.   Logo of Woongji...
  • VOL.46 / 2022.05
[INTERVIEW / KOREAN AUTHORS]

Dr. Oh Eun-Young

Korean Authors   Dr. Oh Eun-Young Korea's favorite mentor, helping everyone grow with her warm messages   2022.05.02   Dr. Oh Eun-Young, a psychiatrist who gives magically fitting solutions to a situation, is often referred to as Korea's favorite mentor nowadays. Dr. Oh is also an active writer. Since her books can help people get clear answers when not able to consult directly, Dr. Oh's writings are valuable to many. Dr. Oh's books are effective prescriptions to people living in the current era as she sometimes blatantly denounces and other times gives words of comfort when people ask for advice on everyday worries and issues. Dr. Oh writes books to give people a helping hand to grow mature as they walk the long and weary life journey. We had a chance to interview her.     Please say hello and introduce yourself to the readers.   Hi everyone. I am Dr. Oh Eun-Young. From golden children (geumjjogi, a name used to call childre...
  • VOL.46 / 2022.05
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.06.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.35 / 2021.06
[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money   2021.02.08       The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...
  • VOL.31 / 2021.02
[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[TREND / EXPORT CASE]

Export Cases of Language Books Developed in Korea

Export Cases of Language Books Developed in Korea   2021.02.08       It is not an exaggeration to say that most language books developed in Korea are focused on English education and that most of the exported books are English books for children and elementary schoolers. Language books made in Korea consist of multiple series and are categorized into different age groups and levels, not to mention the content and services provided alongside them. However, no matter how good the books are organized in the demanded style of overseas buyers and consumers, it is difficult for them to end up signing a sales contract.Yet, there are still many cases where language materials made in Korea are exported to other countries. It is thanks to several distinct characteristics they have that they have such strong competitiveness. In the 1980s, there were not many language books solely made by Korean publishers, and in most cases, they imported or processed those of famous overseas...
  • VOL.31 / 2021.02
[TREND / BOOK TRIP]

Haebangchon, Yongsan-gu, Seoul

Haebangchon, Yongsan-gu, Seoul Where Art and Culture Become a Romantic Story   2021.02.08       Haebangchon. A village established by compatriots and people who defected from North Korea after the liberalization of Korea in 1945. A village where painful national history transcends into art and culture through the flow of time. The past and present coexist in this village, Haebangchon. In the novel The Aimless Bullet, writer Lee Beom-Sun depicts Haebangchon as a hopeless place where no dreams or hope can be found. It was an area devastated by war suffering from poverty, frustration, and despair. However, today, Haebangchon has turned into a hot place for the young generation, as a place where moments from the past remain unchanged, evoking nostalgia with a drop of a modern vibe.Many visitors find Haebangchon for various reasons; they are looking for a nice dining place, a good spot for photos, or are drawn there by the quiet and peaceful atmosphere in the ...
  • VOL.31 / 2021.02
[INTERVIEW / KOREAN PUBLISHERS]

JECHEOLSO Publishing House

Korean Publishers   JECHEOLSO Publishing House A place where stories beneficial to our lives are born in the right season   2022.04.04   “Just right” means that there is something that is neither too much nor too little of a certain standard, condition, or degree. So, being “just right” in a way that satisfies these conditions is a difficult and knotty challenge. The name JECHEOLSO Publishing House, introduced in this interview, means “just the right season” in Korea. Like seasonal food is good for your health; this publisher hopes to deliver good stories of the “right season” to its readers. Following is an interview with Kim Tae-Hyung, head of JECHEOLSO Publishing House, a single-person publishing company that vividly shows its own color and goes beyond the limitations of its kind with the power of solidarity.   Logo of JECHEOLSO Publishing House     Please introduce JECHEOLSO Publishing House to people in th...
  • VOL.45 / 2022.04
[INTERVIEW / KOREAN PUBLISHERS]

Changbi Publishers

Korean Publishers   Changbi Publishers The Unfathomable Depth of Beauty   2022.03.07   We all have our own stories that have made us who we are today. Here, Changbi Publishers has a long-established history and tradition, and the publisher has become the way it is now through countless transitions. As it always rose amid severe government oppression, Changbi Publishers was able to keep expanding the spectrum of publishing in the country through endless attempts. The publishing house is actively playing on the global stage, regardless of the genre, from children’s books and literature with touching stories to books containing various knowledge of intellectuals. Also, by using online platforms, it seeks to get closer to readers. Therefore, it is a great time to introduce Changbi Publishers, who are committed to enriching communication with readers by engaging with global trends.       Plea...
  • VOL.44 / 2022.03
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