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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last Oct...
  • VOL.67 / 2024.02
[INFORMATION / KOREAN TRANSLATOR]

Yoojin Lee

Korean Translator   Yoojin Lee   2023.11.06   Profile   Yoojin Lee is a Korean-English translator. She received her bachelor’s degree in French language and literature from Ewha Womans University. She earned her master’s degree in translation studies from the Graduate School of Interpretation and Translation at Ewha Womans University. She won the Commendation Award in fiction for translating the novel Boy Meets Girl by Kim Do-eon at the 39th Korean Literature Translation Award held by the Korean Times. She embraces a wide range of subjects, and particularly has a passion for literature, humanities and social sciences, and children’s literature. • Contact: krazylois@naver.com   Education   • Earned M.A. in translation studies, Graduate School of Interpretation and Translation, Ewha Womans University ...
  • VOL.64 / 2023.11
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangw...
  • VOL.67 / 2024.02
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Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong growth of th...
  • VOL.66 / 2024.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.11.06   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.64 / 2023.11
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks in English-s...
  • VOL.66 / 2024.01
[TREND / BOOK TRIP]

The Street of Youth: Shinchon, Seoul

Book Trip   [Into the Book ⑥] The Street of Youth: Shinchon, Seoul The Silent Cry of Youth Found inReinvestigation and The Lumiere People   2024.01.02   Reinvestigation and The Lumiere People       Like anyone else, I, as a murderer, also need meaning in life and ethical guidance.No, I want a strong, compelling moral anchor that will keep me from falling apart,even more so because I’m a murderer.- from Reinvestigation     Reinvestigation (EunHaeng NaMu), a novel by Chang Kang-Myoung, who has been recognized for his literary and public success in both the mystery and SF genres and who is often referred to as a “socialist mystery novelist,” is a story that takes place during the reinvestigation of the murder of a female college student in an apartment building in Shinchon, Seoul, 22 years ago. Shinchon,...
  • VOL.66 / 2024.01
[INFORMATION / KOREAN TRANSLATOR]

Li Xia

Korean Translator   Li Xia   2023.10.04   Profile   • Korean-Chinese translator • E-mail: 191072@naver.com • Website: https://www.douban.com/people/elois   Education   • Ph.D. in Creative Writing, Dongguk University • MA in Media and Public Relations, Ewha Womans University   Courses   • Completed Special Course on Korean-Chinese translation at the Literature Translation Institute of Korea (LTI) • Completed the Atelier program on Korean-Chinese translation at the Literature Translation Institute of Korea (LTI)   Published Translations   Korean and Chinese covers of If We Cannot Move at the Speed of Light   ...
  • VOL.63 / 2023.10
[INFORMATION / #K-BOOK]

#Autumn

#K-Book   #Autumn KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.10.04   The Autumn of That Year 1. Publication Details   Title | The Autumn of That YearAuthor | Kwon Jeong-saeng, Kim JaehongPublisher | Changbi Publishers, Inc.Publication Date | 2018-12-01ISBN | 9788936455330No. of pages | 56Dimensions | 224 * 268   2. Book Intro   The Autumn of that year, an essay by writer Kwon Jeong-saeng, a shining star in South Korean children’s literature, has been recreated as a picture book. Children’s story writer Yoo Eun-sil, recipient of the 6th Kwon Jeongsaeng Fund for Writers, has rewritten the text for a picture book while retaining the emotive power of the original work. Painter Kim Jae-hong has done the illustrations. The account of the young Kwon Jeong-saeng, living in a vestibule of a church, encountering Changseop, a child ...
  • VOL.63 / 2023.10
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