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Search word : "Investment",   Search result : 77
[TREND / TOPIC]

South Korea's online platforms where readers can meet genre literature

South Korea's online platforms where readers can meet genre literature   2019.12.09   Typically genre literature refers to genre fiction, which in turn is used to call novels with similar elements or narrative styles like books of science fiction, fantasy novels, detective thrillers and mysteries. As we entered the 2010s, the market for e-books and web novels which represent digital publishing content rapidly grew and genre fiction has been shaking up the conventional literature scene ever since. In South Korea, web novels centering on genre fiction appeared in earnest in January 2013 on Naver's web novel service.What sets web novels apart from conventional novels is the fact that their formats can vary depending on the author's situation. Usually, readers have to pay for each chapter in the novel, so authors base their stories on fun and suspense. Needing to keep readers hooked, events in web novels happen quickly in short amounts of time. Also, as increasingly more user...
  • VOL.18 / 2019.12
[TREND / EXPORT CASE]

e-future, a business specializing in ELT content

e-future, a business specializing in ELT content Leading the Hallyu of ELT content with the highest R&D competence   2019.09.09   Creator of the widely-acclaimed Smart Phonics series, South Korean ELT (English Language Teaching) content company e-future is leaping forward as a global English education firm, beyond South Korea's sluggish English education market.       As an ELT content specializing company, e-future has been making meaningful strides in English education. I think our readers will want to know how e-future became a major ELT content provider from a country where English is not an official language.   After e-future was established in 2000, we've been developing our own English education content for learners who live in a country where English is not the native language, called EFL (English as a Foreign Language) countries. On top of this, through continuous efforts to enter markets outside South Korea, we've succeeded in exporting our ...
  • VOL.15 / 2019.09
[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[TREND / SPECIAL PROJECT]

North Korea Seen Through Books, and the Unification of the Korean Peninsula

North Korea Seen Through Books, and the Unification of the Korean Peninsula   2019.08.05   On the last day of June this year, a historic event happened in the border village of Panmunjom straddling the two Koreas when the leaders of the United States and North Korea met for the first time. Just a mere 62 km away from Seoul, this location was where the ceasefire armistice was signed in July 1953 to put a stop to the Korean War that had raged for three years between North and South Korea. Although U.S. President Donald Trump stepped over to North Korea for just a minute and met with North Korean leader Kim Jong Un for 53 minutes, the image of the two men shaking hands heightened hopes that the Korean peninsula could move further towards denuclearization and peace. There are several books that address this reality on the Korean peninsula that have received much interest from the publishing industry in South Korea. Books that help children and adolescents understand the reality o...
  • VOL.14 / 2019.08
[REPORT / COLUMN]

The growth of K-Webtoons and strategy for global intellectual property

The growth of K-Webtoons and strategy for global intellectual property   2018.01   The emerging of Lezhin Comics, a webtoon platform, in 2013 was an important catalyst in activating paid-for content markets in South Korea and also brought about the birth of a range of cartoon platforms. Previously the webtoon services on Internet portals like Naver and Daum were free of charge and gained many fans, expanding the market, but Lezhin Comics created their own success by handling genres difficult to address in public portals(adults only content) and seizing exclusive content. They also applied paid-for services strategies that can be seen in mobile and online games.   After, similar paid-for services for adults appeared and today, Kakao Page currently leads the paid-for cartoon market after having overcome its early losses by launching a 'wait for free content' service, where readers can wait a certain amount of time to access previously paid-for content. South ...
  • VOL.8 / 2018.01
[TOPIC / TRENDS]

The Present and Future of South Korea's "Screensellers"

The Present and Future of South Korea's "Screensellers"   2017.10.10   The word "screenseller" can now be heard every now and then in everyday conversations. "Screensellers" are original novels that gain interest after they are made into movies. Even those who do not use the word screenseller on the personal basis, the concept is now well-known among readers and moviegoers. Read on to learn how screensellers came to be in South Korea, diverse screenseller film festivals in the country and books that are likely to become screensellers in South Korea.   The Emergence of Screensellers in South Korea   It has been less than a decade since the word screenseller emerged in South Korea. The word was first used in 2009 as the Twilight series, Higashino Keigo's Into the White Night and books related to South Korean television drama “Queen Seondeok” saw much popularity. After several news reports on these kinds of screensellers and its concept, the word rooted itself...
  • VOL.5 / 2017.10
[REPORT / COLUMN]

Where Korean readers meet books(2)

Where Korean readers meet books(2) Starfield Library - A Library Breaking Walls, Entering the Everyday   2017.10.10   The Gangnam area is one of the busiest places in Seoul. The COEX Mall is a location with unique eateries and various shops that lead latest trends. As a comprehensive shopping mall, many Korean couples and families can be found enjoying its services. Amid this hustle and bustle, a library was created. This library was not pushed to a vague corner but rather placed in the middle of the shopping complex, making it even more special. This is the Starfield Library.     A Library in a Shopping Mall   The Starfield Library inside COEX Mall  ⓒ http://www.shinsegaeproperty.com   It is not easy to imagine a library snuggled next to shops inside a shopping mall. First of all, the exterior of the Starfield Library fits well with the surrounding stores and does not stick out like a sore thumb. To those wondering what role it plays, they will...
  • VOL.5 / 2017.10
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