K-Book Trends -

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[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry The Trend and Prospects of the Self-help Book Market in Korea 2023.06.05 The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...

VOL.59 / 2023.06

[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.08.04 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.85 / 2025.08

[TREND / KNOWLEDGE]

Domestic Video Content Originating from Literature

Publishing Industry Domestic Video Content Originating from Literature 2023.04.03 We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...

VOL.57 / 2023.04

[TREND / KNOWLEDGE]

KPIPA hosts the 2023 Visiting Korean Book Fair

Publishing Policy KPIPA hosts the 2023 Visiting Korean Book Fair 2023.03.13 Meet K-Book Content Outside Korea! - The Publication Industry Promotion Agency of Korea (KPIPA) hosts the 2023 Visiting Korean Book Fair KPIPA has been running the Visiting Book Fair with an aim to expand the export of K-Book content, reinforce global competitiveness and support its advancement into new overseas markets, taking a step forward from the current export market limited to certain languages. The Visiting Korean Book Fair primarily supports the export of Korean publishing content through online video conferences with new international market participants and local B2B book fairs. Host regions and schedule for 2023 Country(Region) Japan(Asia) France(Europe) Thailand(Southe...

VOL.56 / 2023.03

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.07.07 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.84 / 2025.07

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.06.02 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.83 / 2025.06

[INFORMATION / #K-BOOK]

#Children

#K-Book #Children KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.05.07 Somebody Believe the Baby Brush 1. Publication Details Title | Somebody Believe the Baby BrushAuthor | Bo-young Sim; Sang-hyo GilPublisher | BIR Publishing Co., Ltd.Publication Date | 2023-05-30ISBN | 9788949162522No. of pages | 100Dimensions | 148*215 2. Book Intro The pencil case is filled with whispering and talking among the writing tools who are obsessed with their owner Dami. This book brings you three stories of these pencils that will make you laugh!The 1st story_Somebody believes the baby brushIn the wee hours of the night, with its hair soaked in dark ink the little yellow brush must write 1,000 difficult characters. But there’s something else he actually wishes he could be writing!The 2nd story_Wrting & ErasingToday’s social stu...

VOL.82 / 2025.05

[TREND / KNOWLEDGE]

MCST Announces the 2022-2026 Publishing Industry Promotion Plan

Publishing Industry MCST Announces the 2022-2026 PublishingIndustry Promotion Plan Fostering K-Culture through Books and Building a Cultural Powerhouse through Publishing 2022.11.07 “Books” are the core content that has been with humanity for a long period of time. However, the domain of each type of content and the boundary between them have become unclear these days. Today, publishers are not just coming up with publishable content, but are expanding their business into e-books and audiobooks, not to mention other cultural fields such as the film, game, and music industries. As such, the publishing industry takes on different content-based roles, crossing the traditional frontier of “print books.”However, unlike the diversified channels for publishing content, readership is falling every year. People now prefer video services like TV, YouTube, and Netflix rather than books. The average annual percentage of Koreans reading books is 47.5...

VOL.52 / 2022.11

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.05.07 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.82 / 2025.05

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