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[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”...
  • VOL.65 / 2023.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.10.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.87 / 2025.10
[INFORMATION / #K-BOOK]

#Economy

#K-Book   #Economy KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.09.04   The Hidden Economics of Convenience Stores 1. Publication Details   Title | The Hidden Economics of Convenience StoresAuthor | Goyangi Dabang (Cat Caf?); Jeong YeonsookPublisher | Bear Books Inc.Publication Date | 2023-06-30ISBN | 9791158364113No. of pages | 120Dimensions | 165*220   2. Book Intro   The Hidden Economics of Convenience Stores is an educational book designed to be easy and engaging and aims to introduce young readers to the economic concepts hidden within the familiar setting of a convenience store.The story revolves around Baeknyangi, a white cat with a profound love of convenience stores. Whether it’s just to gaze at the salmon roll cake that he longs to buy or to complete a school assignment, Baeknyangi has made it a habit to stop by the convenience store every day. His frequent visits l...
  • VOL.86 / 2025.09
[TREND / KNOWLEDGE]

Today and Future of Korean Digital Publishing

Publishing Industry   Today and Future of Korean Digital Publishing   2023.08.07         The COVID-19 pandemic that began in 2020 has also brought about major changes in the digital publishing industry. Most importantly, it accelerated the AI digital textbook project, which nobody knew when it would gain a boost. It was also the trigger that facilitated digital transformation and digital convergence in the publishing industry.The digital publishing industry in Korea has been developing for the past decade through continuous transformations. The iBooks Store - an e-book distribution market launched by Apple and Amazon Kindle ? Amazon’s self-publishing service opened a full-fledged e-book publishing market in Korea. Many digital publishing start-ups joined the industry. There, major issues in the publishing industry were ...
  • VOL.61 / 2023.08
[TREND / KNOWLEDGE]

Korean Literary Magazines and Literary Webzines

Publishing Policy   Korean Literary Magazines and Literary Webzines   2023.08.07                       The fastest way to catch the latest trend in Korean literature!Korean Literary Magazines and Literary Webzines   Korean literature has been evolving with the changing times, making fresh and creative efforts.Do you want to learn about the latest trends in Korean literature?From the latest titles by distinctive authors to works about profound topics, following is an introduction to unique literary magazines and webzines in Korea, that capture the “present” moments of Korean literature!   A mystery magazine: Mysteria - A bimonthly magazine that expands the mystery genre - Introduces short stories written by mystery authors from home and abroad - Publishes articles for readers to enjoy a b...
  • VOL.61 / 2023.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.09.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.86 / 2025.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.08.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.85 / 2025.08
[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
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Domestic Video Content Originating from Literature

Publishing Industry   Domestic Video Content Originating from Literature   2023.04.03         We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...
  • VOL.57 / 2023.04
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