K-Book Trends -

Search word : "Gender", Search result : 72

[TREND / EXPORT CASE]

Cultural Empathy Blossoms in Japan: Korean Literature

Export Case Cultural Empathy Blossoms in Japan: Korean Literature Shueisha’s story of the popularity and publication of Korean literature 2025.04.07 This article is written in Japanese. The original Japanese text is also included at the bottom of the article. Shueisha (集英社) is a general publishing company founded in 1926. It has a wide range of publishing titles and businesses. It is particularly well known for teen and young adult comics, girls’ comics, and fashion magazines, including the Weekly Shōnen Jump. In addition, it is active in publishing literary journals and novels. In the field of overseas literature, the company publishes books from various countries based on the belief that “We want to introduce good books from all over the world to our readers.” Among them, Korean literature has been gaining more and more attention in recent years. Starting with Park Min-Gyu’s Castella (Munhakdongne Publishi...

VOL.81 / 2025.04

[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy 2025.03.10 Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans. Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth Capturing Social Resonance Points in Korean Literature In recent years, Korean literature has shifted from grand narrati...

VOL.80 / 2025.03

[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic What Comes After Today’s Korean-Style Healing Novels? 2024.10.07 “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...

VOL.75 / 2024.10

[TREND / EXPORT CASE]

New Trends in Korean Literature

Export Case New Trends in Korean Literature 2024.10.07 It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...

VOL.75 / 2024.10

[TREND / ONE-LINER QUOTES]

Understanding Today’s Korean Society

One-Liner Quotes Understanding Today’s Korean Society A Sociologist’s Pick 2024.06.03 Nho Myung-Woo is a sociologist teaching sociology at Ajou University and the owner of Nieun Bookstore, a bookstore specializing in humanities and social sciences books. Characters are one of the oldest forms of human media. The way we produce text with letters takes many forms, depending on each region’s historical traditions and culture. In alphabetic cultures that use a phonetic writing system, text is written horizontally from left to right. Alphabetic cultures write in syllables, rather than grouping syllables together and representing them in phonetic units. In contrast, East Asia’s Chinese character cultures adopted vertical writing, and it has been a long-standing cultural tradition.The vertical writing style branched out into many different forms in the 20th century, with different countries making ...

VOL.71 / 2024.06

[TREND / SPECIAL PROJECT]

New-nostalgia, the 1990s Sought in the 2020s

Special Project [Book × New-nostalgia] New-nostalgia, the 1990s Sought in the 2020s 2024.05.07 By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields. Why are the 2020s bringing back the 1990s? The past ages do not just recede from the present over time. Some events from the past have become the underlying framework for the present. The 2020s have been through the 1980s, 1990s, 2000s, and 2010s, and have embraced each of them one after the other. The 1990s, in particular, are often invoked in the 2020s when it comes to p...

VOL.70 / 2024.05

[TREND / ONE-LINER QUOTES]

Two Ways to Read Spring in April

One-Liner Quotes Two Ways to Read Spring in April Columnist’s Pick 2024.05.07 Former journalist for Elle and Esquire, Min Yong-Jun is a freelance columnist, appearing on TV, lecturing, and writing. He wrote Yesterday’s Film, Today’s Director, and Tomorrow’s Conversation (Zene Scene), a collection of interviews he had with 13 directors. The seasons are always honest and dutiful - they do what they must when the time comes, without hesitation. In spring, it sows what it has to, blooms what it has to, and declares another cycle of seasons to begin again. Spring is always an invigorating and promising season, as if giving those who have missed the start of a new year a second chance to get back on the starting line. Although we often say that spring begins in March, it is usually April when we can truly enjoy it. So, I have selected 2 books that I think are perfect for April, when spring fully blooms. ...

VOL.70 / 2024.05

[TREND / EXPORT CASE]

Korean Literature in the American Market

Export Case Korean Literature in the American Market 2024.04.01 I began translating Yun Ko-eun for a literary translation workshop in 2015, as an undergraduate at Princeton University. Little did I know at the time that ten years later, I would still be translating Yun’s work. The Disaster Tourist (Minumsa), her first novel to be published in English, came out with Counterpoint Press in 2020. Her short story collection Table for One (Munji Publishing)–Yun’s debut publication, which was released in Korea in 2008–will come out in English with Columbia University Press in April of this year. I’m now working on a third book translation of Yun’s forthcoming novel Art on Fire (EunHaeng NaMu Publishing), and I hope to continue working with her for years to come. Korean (left) and English (right) covers of The Disaster Tourist The publication timeline fo...

VOL.69 / 2024.04

[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic How Book Club Platforms Captivate Readers 2024.03.11 It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surrounded ...

VOL.68 / 2024.03

[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case More and More Chinese Readers Are Starting toPay Attention to Korean Literature 2024.03.11 First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Lo...

VOL.68 / 2024.03

VOL.83/2025.06

SEARCH RESULT