K-Book Trends -

Search word : "Youtube", Search result : 192

[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge Publishers and YouTube: Current Status and the Future 2024.03.11 Publishers start their own YouTube channels When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...

VOL.68 / 2024.03

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2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry 2023 Trends in the Korean Publishing Market and 2024 Forecast 2024.01.02 2023 Trends: Growth in self-help, comics, and parenting books As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics. * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...

VOL.66 / 2024.01

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Bookshelves are Going into TVs!

Publishing Industry Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service” 2023.10.04 The background and purpose of expanding publishing content into IPTV content The logo of U+ Kids Service serviced by LG U+ In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...

VOL.63 / 2023.10

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The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry The Trend and Prospects of the Self-help Book Market in Korea 2023.06.05 The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...

VOL.59 / 2023.06

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Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

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Domestic Video Content Originating from Literature

Publishing Industry Domestic Video Content Originating from Literature 2023.04.03 We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...

VOL.57 / 2023.04

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MCST Announces the 2022-2026 Publishing Industry Promotion Plan

Publishing Industry MCST Announces the 2022-2026 PublishingIndustry Promotion Plan Fostering K-Culture through Books and Building a Cultural Powerhouse through Publishing 2022.11.07 “Books” are the core content that has been with humanity for a long period of time. However, the domain of each type of content and the boundary between them have become unclear these days. Today, publishers are not just coming up with publishable content, but are expanding their business into e-books and audiobooks, not to mention other cultural fields such as the film, game, and music industries. As such, the publishing industry takes on different content-based roles, crossing the traditional frontier of “print books.”However, unlike the diversified channels for publishing content, readership is falling every year. People now prefer video services like TV, YouTube, and Netflix rather than books. The average annual percentage of Koreans reading books is 47.5...

VOL.52 / 2022.11

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Korean Book Publishers Eye Webnovels and Webtoons

Publishing Industry Korean Book Publishers Eye Webnovels and Webtoons Why is Dasan Books starting an entertainment business? 2022.04.04 With the global mega-hit of “Squid Game” on Netflix in 2021, the world began to take a greater interest in Korean content. Other webtoon-based dramas, including “Hellbound” and “We Are All Dead,” are seeing good records as well, and Korean webtoon platforms such as Piccoma, Line Manga, and Tapas are rapidly growing in the global market. Now webtoons are rising as the next driver of Korean content, or K-content, which has been represented by K-pop.Korean book publishers are also greatly interested in webtoons and webnovels. General publishers such as Woongjin Thinkbig, Dasan Books, and Wisdom House have shown a clear movement in this regard. It also seems that those that have not yet started a relevant business are paying heed to the webnovel and webtoon business, the newly emerging field in the content industry. ...

VOL.45 / 2022.04

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Reviews, Review Journals, and the New Review Culture

Publishing Industry Reviews, Review Journals, and the New Review Culture 2021.12.06 More than 80,000 books are published each year. It means that about 200 books are released in the market every day. Some become bestsellers, and some vanish from the shelves in a few days. People that are "sincere" about reading books lose their way in the piles of new books, trying to figure out which book is good to read. Some people wait for the book column in a newspaper, some listen to book introductions on TV or radio, and some nod their head to the fancy wordplay of book-tubers on YouTube. However, as there is no appropriate or trustable guide, many readers feel as if they are trapped in Daedalus' Maze. Besides, there are voices arguing that there's actually no book to read, for there's no water to drink in a flood. Recently in Korea, a small seed of hope has sprung up, that the new review culture will arrive, centered around a number of review journals. ...

VOL.41 / 2021.12

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The Rise of Literary Agencies

The Rise of Literary Agencies 2021.06.07 There are not many literary agencies in Korea. Most of the publishers prefer working directly with authors over cooperating with agencies. It was common for publishers to think that it is safer to pay more of an advance to overseas writers who have already finished writing their manuscript or are expected to finish them soon rather than domestic writers who have not yet completed their manuscript.The most significant characteristic of the Korean publishing industry would be “diversity.” The system in which up to 6 thousand small- and medium-sized publishers make more than 80 thousand physical titles each year has greatly diversified the types of books published in Korea, but the limited average sales of each title was an expected outcome. In such an environment, it is difficult to invest a sufficient amount of development fee for each title. Hence, even though the literary agent succeeded in discovering fine manuscripts or o...

VOL.35 / 2021.06

VOL.69/2024.04

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