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The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TREND / SPECIAL PROJECT]

The Warmth of Science and Life by Professor Choi Jae-Cheon

Special Project   [Korean Scholars ③] The Warmth of Science and Life byProfessor Choi Jae-Cheon Touching ecosystem of human sustenance, reasoning, and coexistence   2022.03.07   From the time the world was built till now, the life forms on Earth have coexisted with human beings. Animals and diverse creatures have breathed the same air as humans and created an ecosystem on the Earth. Many scientists have studied society and its patterns formed by natural beings. In many cases, the traits and features of the natural ecosystem became inspirations to people. Professor Choi Jae-Cheon is one of the few Korean researchers who is active internationally in this field of work. He is recognized in Korea and the world for his studies on diverse types of animals and quality columns published in renowned media outlets. He even worked as an Editor-in-chief for the Encyclopedia of Animal Behavior published in 2019, an animal encyclopedia composed of 4 books and ...
  • VOL.44 / 2022.03
[TREND / SPECIAL PROJECT]

Deep Insights into the World from the Great Scholar Lee O-Young’s Viewpoint

Special Project   [Korean Scholars ?] Deep Insights into the World from the Great ScholarLee O-Young’s Viewpoint A creative life led by the trinity of reading, writing, and thinking   2022.02.14   A well-educated individual is called a scholar. Today's intellectual, professor Lee O-Young is a representative figure as a scholar. A literary critic, journalist, professor, and the first minister of culture, Lee O-young left a strong impression when he first appeared in the literary world. When he was a university student, literary pieces of Yi Sang, now known as a revolutionary writer, were not welcomed. Professor Lee drew attention in the literary world by announcing Theory on Yi Sang, which interprets Yi Sang's pieces from a new perspective. When authoritarianism was at its peak, he harshly criticized peers who idolized existing literary circles in a publication celebration. His criticism was written as an article Destruction of an idol and was published on a pag...
  • VOL.43 / 2022.02
[INTERVIEW / KOREAN PUBLISHERS]

Black Fish

Korean Publishers   Black Fish The virtuous influence of liberal arts books on raising society’s intellectual level   2025.02.17   Books are more than just a collection of knowledge - in each genre, they play an important role in enlightening readers, instilling life values, and spreading good influence. In particular, liberal arts books are valuable in that they contribute to the development of society as a whole and further enhance readers’ knowledge and intellectual level in areas that are closely connected to our lives, such as culture, history, and art. Deeply understanding the importance of these books, Black Fish strives to help readers improve their quality of life through valuable and meaningful knowledge. It aims to help readers broaden their perspectives on the world and envision a better future, not just to deliver information. Black Fish’s books, carefully researched and thoughtfully produced, are designed to help readers gain new insights and sat...
  • VOL.79 / 2025.02
[INTERVIEW / KOREAN AUTHORS]

Writer Song Gil-Young

Korean Authors   Writer Song Gil-Young A clear-cut forecast of the times provided by a man who “mines” the minds of the time   2024.07.01   One book published last year made headlines and became a bestseller. It is Forecast of the Times: Era of Nuclear Individuals (Kyobo Book Centre), which brought about a sensation by claiming that a new era of individuals called “nuclear individuals” has arrived due to the development of AI technologies and aging populations. The book’s writer, Song Gil-Young, calls himself a “mind miner,” meaning a person who mines the minds of the time using big data. As he precisely pinpoints the changes of the time through big data analysis more than anyone else, his latest title, Forecast of the Times: Era of Nuclear Individuals, provides insights into various fields. This book can be regarded as the extension of Just Don’t Do It (Book Stone) and Do Not Imagine (Book Stone), his previous titles offering advice for the future. Song...
  • VOL.72 / 2024.07
[INTERVIEW / KOREAN PUBLISHERS]

Graedobom

Korean Publishers   Graedobom A time of imagination for deep contemplation and mindfulness   2024.06.03   Spring, when the greenery returns from its winter rest and bursts into life, has the power to melt our hearts just by thinking about it. As such, a publishing house has been actively publishing 18 titles in the past 3 years since its founding in 2021, with works that warm and invigorate our hearts - “graedobom.” Oh Hye-Young, CEO of graedobom, says that as a new publishing house and a one-man publishing house, she enjoys growing with writers and releasing books that she has planned. She also says that she wants to focus on the “heart” and “humanness” of people in each work she publishes, and that she wants to capture “content that you still want to see in this world where there is a multitude of things to see,” which reminds us of the warm, yet strong, spring. We talked to Oh Hye-Young, CEO of graedobom, who has been painting the colors of graedobom e...
  • VOL.71 / 2024.06
[INFORMATION / NEW BOOKS]

Queen of Words

New Books   Queen of Words   2022.04.04                       A magical moment presented by the light of words, Queen of Words After learning words in class, I fell asleep among the many words I had learned. And, I discovered their secret.Some words shed light. The word “puzzling” is a light to brighten the path to the ocean. The word “tranquility” is a light to live in the shadow. And the word “moonlight” is a light for us to live together.Once we embrace the words in our hearts with a bright and warm mind, they begin to shine. Their light has a mysterious power, and I believe in it.Imagining the beautiful light that will shine upon the world, I am the queen of words! The different light of words brightens the heart of a small, lonely child.Though the reality might be challenging and lonely, the little girl begins to draw the light of hope with her imagination.A beautiful and special bo...
  • VOL.45 / 2022.04
[INFORMATION / NEW BOOKS]

Metaverse Sapiens

New Books   Metaverse Sapiens   2022.03.07                       Metaverse Sapiens - The story of humanity living in the “digital” era of discovery and the metaverse as seen by professor and brain researcher Kim Dae-Sik at KAIST. “We are going METAVERSE.” - Mark Zuckerberg (CEO of Meta)Switching its name to “Meta,” Facebook announced its $10 billion investment plan in the development of metaverse technology.In addition, the CEOs of Samsung, Microsoft, and Amazon held meetings last year to discuss how to co-operate on next-generation technologies. Epic Games also announced its rebirth as a metaverse company. So, why are the global giants so excited about the metaverse?How is technology that allows for a digital reality experience possible?Will we be able to accept the virtual world as reality?How can we re-engineer “reality” with data collected through sensory organs?Professor Kim Dae-...
  • VOL.44 / 2022.03
[INFORMATION / NEW BOOKS]

Yeoni and Willow Bachelor

New Books   Yeoni and Willow Bachelor   2022.02.14                     Yeoni and Willow Bachelor - A calm, resolute, but passionate story Yeoni was living a harsh life under the care of an old woman, doing all the hard work.She has been doing all the housework, preparing meals and sewing, even understanding the grudges of the old woman.One winter day, the old woman orders Yeoni to find some lettuce. As she goes in search of the lettuce, she comes across a cave in the cold, winter mountain.Yeoni walks deep into the cave to warm herself… Then, she is astonished to discover a warm, beautiful forest, and Willow Bachelor.Willow Bachelor treats her with great hospitality and uses magic to give her lettuce as a gift so she can get through the crisis with the old woman.Meanwhile, the old woman starts to be suspicious of Yeoni, as it is almost impossible to find lettuce in the middle of winter…. Will Yeoni...
  • VOL.43 / 2022.02
[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
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