K-Book Trends -

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[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19 2021.04.05 The pandemic has changed the publishing industry The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...

VOL.33 / 2021.04

[TREND / SPECIAL PROJECT]

K-Education

K-Education Education in Korea ? a country of talented people 2021.03.08 According to the statistics announced by Korea Statistics in 2021, the Republic of Korea is a relatively small country (107th place in the size of the national territory, 208th place in population). However, it always astounds the world with outstanding national characteristics and unique capabilities exhibited by its people. Not only do Koreans win awards at international contests where talented people from all around the world compete against each other, but there are also prominent Korean figures that perform exceptionally in the global arena, such as the UN Secretary-General, athletes, and scholars. And indeed, the so-called "K-education" is the greatest contributor behind such achievements. Koreans have an extraordinary passion for education. The "duty of education," where one has to guarantee at least the minimum level of education for their child, is designated as one of...

VOL.32 / 2021.03

[INTERVIEW / KOREAN AUTHORS]

Writer Yoo Sun-Kyong

Korean Authors Writer Yoo Sun-Kyong Facing Your Emotions and Naming Them 2022.08.01 We express our feelings through writings in the form of journals or texts. While writing, we think of words to describe the emotion with the question, “How am I feeling now?” and organize our thoughts. Words like angry, sad, or happy are used to express emotions. Still, we need more diverse expressions and phrases to describe the feeling in detail. Yoo Sun-Kyong, an author who is loved for her best sellers Emotional Vocabulary (Annes’ Library) and Vocabulary of Adults (Annes’ Library), focuses on putting names and expressions on feelings and lets readers face the feelings they disregard. So, let us take time to listen to her stories and see what our emotions tell us. We are happy to have the writer Yoo Sun-Kyong in our webzine. Please introduce yourself to our readers. Hello, readers ...

VOL.49 / 2022.08

[INTERVIEW / KOREAN AUTHORS]

Writer Park Sang-Young

Korean Authors Writer Park Sang-Young A Joyful Solidarity Built Between the Writer and their Readers Through Novels 2022.07.04 Pursuing joy in life is one of the privileges given to human beings. Of the many strengths of fiction, readers particularly love finding joy inside the stories. People enjoy reading fiction that is fun and easily readable. One of the writers talented in maximizing such characteristics of fiction is Park Sang-Young, who creates the common ground of “writing joy” and “reading joy” between him and his readers through his stories. Park has been creating a synergy effect, encouraging readers to share the joy and feel solidarity with him. Let’s dive into the delightful moment with writer Park Sang-Young, who exerted his unique joyful energy throughout the interview. Please say hello to our subscribers. Hello, I’m novelist Park Sang-Young. I’ve written fiction such as Love In th...

VOL.48 / 2022.07

[INTERVIEW / KOREAN PUBLISHERS]

A Thousand Hopes

Korean Publishers A Thousand Hopes The Butterfly Effect: the Wind of Reading Sows Hope in Children 2022.06.07 One of the good habits parents should help their children build is reading. Reading develops a child’s thinking abilities and creativity, which serves as stepping stones to leap towards a greater future. Therefore, it is very important to help children read good books and build a reading habit. A Thousand Hopes is a publisher specializing in children’s books, which has been publishing books with the hope that children will develop the habit of reading and enjoying books. And it has been creating a butterfly effect, where the wind of reading it arouses opens the path for children’s growth full of hope. Following is an interview with Choi Jin, CEO of A Thousand Hopes, which has been a good book friend for children, expanding the horizon of children’s books. Logo of A Thousand Hopes &...

VOL.47 / 2022.06

[INFORMATION / NEW BOOKS]

How To Draw Without Being Afraid

How To Draw Without Being Afraid 2021.06.07 How to draw without being afraid ? the way painter Youtuber LEEYEON treats pictures 'Can I draw pictures...? What pictures should I draw...?' Youtuber LEEYEON answers these questions by talking about what attitudes you must have toward your life. This book is not about fancy drawing techniques or skills. It is a book of encouraging messages for those who wish to live a life drawing pictures. Simple but heartwarming sentences will support its readers’ lonely journey of creating artworks. "The toughness of your journey depends on how much you fear. You only need to remember one thing: I am doing a very amazing thing right now." Youtuber LEEYEON has presented a drawing life to her 540 thousand subscribers. The truthful messages she has shared through texts, pictures, and vide...

VOL.35 / 2021.06

[INFORMATION / BEST SELLERS]

3rd Week, May 2021

3rd Week, May 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea 2021.06.07 A keyword that can represent the first half of 2021 in Korea would be “money.” As economic uncertainty grew due to the spread of COVID-19, more people jumped into investing in the stock market and real estate. Hence, it is not surprising to see the rising popularity of business and investment books. For example, Trading and Son, You Must Study Money joined the top 10 bestselling books for the third week of May. Trading is a guide book about how to make a profit from buying and selling stocks in certain situations. Meanwhile, as you can guess from the sub-title “5 millionaire Dad’s Realistic Lecture on the Economy,” Son, You Must Study Money teaches basic economic principles and knowhow to accumulate wealth. Korean readers’ increased interest in “wealth” is expected to continue, as supported by books in the business and investment category hitting the bestsellers’ l...

VOL.35 / 2021.06

[TREND / EXPORT CASE]

Cases of education materials developed and distributed for overseas Korean learners

Cases of education materials developed and distributed for overseas Korean learners 2021.03.08 Development of various educational materials for learning Korean customized for different purposes and levels The demand for learning Korean overseas is growing steadily with the spread of the Korean Wave across the world. While various education materials for Korean learners are under development, this article introduces the best materials made by the King Sejong Institute Foundation, the representative organization contributing to the spread of Korean language and Korean culture. Sejong Korean, Sejong Korean Conversation, Sejong Korean Conversation Workbook Sejong Korean Vol. 1-8 is an integrated series developed to help people understand Korean culture while improving their overall Korean skills (speaking, li...

VOL.32 / 2021.03

[INTERVIEW / KOREAN AUTHORS]

Writer Bora Chung

Korean Authors Writer Bora Chung A Creative and Fun Storyteller Who Mesmerized the World 2022.06.07 While Korean content ? or so-called K-content ? is at the center of global attention these days, K-publishing has joined the hot wave. Led by works that have won international prizes, various Korean publications are being globally recognized with rising interest and popularity. Also, Korea’s publishing industry is once again receiving much attention as Cursed Bunny (Arzak), a short-story collection written by Bora Chung, was nominated for the Booker Prize, a prestigious literary award. Author Bora Chung writes stories with the maximum charms of SF fiction using her abundant imagination and fresh topics. Following is an interview with Bora Chung, who expressed her works as “fiction that explores the border between reality and virtual reality.” ⓒArzak Please introduce yourself to our subscribers. Hel...

VOL.47 / 2022.06

[INFORMATION / #K-BOOK]

#Celebrity’s Essay

#Celebrity’s Essay KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.06.07 It’s Not Over Yet 1. Publication Details Title | It’s Not Over YetAuthor | Kim YeonkoungPublisher | kayun Publication Date | 2021-03-12ISBN | 9788968970870No. of pages | 280Dimensions | 140 * 210 2. Copyright Contact Name | Kang HunEmail | 2001nov@naver.comPhone | +82-2-858-2217 3. Book Intro A world-class volleyball player whose top-level skills are acknowledged by everyone, Kim Yeon-koung has created a sensation in the Korean volleyball world with her overwhelming performance in attack and defense, which is made possible by her outstanding physical attributes. Kim has captivated people with her witty talk and girlish charm. This book talks about how Kim Yeon-koung has been able to grow into the only global star in the history ...

VOL.35 / 2021.06

VOL.95/2026.06

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