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The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
[TREND / SPECIAL PROJECT]

Literary Awards: A Message of the Times

Special Project   [Award-winning Korean Books ①] Literary Awards: A Message of the Times Major Korean literary award-winning books in 2024   2024.11.04   Writer Han Kang, who won the Nobel Prize in Literature in 2024     Where does the authority of the Nobel Prize in Literature derive from? Is it the huge prize of 1.3 billion won, or the long history of 124 years? Or is it the exceptional life stories of Alfred Nobel, the inventor of dynamite? Well, it’s probably a combination of all of these elements, but more than that, it’s the message that holds the secret to its long-standing authority. The Nobel Prize in Literature has always pointed out exactly what we, as a species, need to think about right now, and where we should be headed together. Each year, hundreds of millions, perhaps billions, of people around the world share the same curiosity when the Prize is announced. They ask themsel...
  • VOL.76 / 2024.11
[TREND / ONE-LINER QUOTES]

Books That Expanded My Horizons

One-Liner Quotes   Books That Expanded My Horizons Korean-French Translator’s Pick: Korean Books   2024.09.02   As a French translator, Somi Chang has been translating modern and contemporary French literature into Korean, including Margrit Duras, Albert Camus, Fran?oise Sagan, Romain Garrigue, Michel Uelbeck, Herv? Guibert, and Val?rie Ferenc.   From the position of being an introducer of foreign books to Korean readers, I have gone the other way, introducing books by Korean authors to international readers. I browsed through my bookshelves. Adding the keyword “Korea” to my personal book selection criteria of “books that expand my horizons,” regardless of language, I picked out two books with great effort. Two books are: Leaning Against the Entasis Solumns at Muryangsujeon Hall (Hakgojae Publishers, 1994) and Music Story Collection (Franz, 2024).     Leaning Against the Entasis Solumns at Murya...
  • VOL.74 / 2024.09
[TREND / BOOK TRIP]

An Encounter with Poems that Capture the Wistfulness of an Unfulfilled Youth

Book Trip   [A Trip to Literary Museums ④] An Encounter with Poems that Capturethe Wistfulness of an Unfulfilled Youth Ki Hyung-Do Literary Museum, Gyeonggi-do, Gwangmyeong-si   2024.08.05   It’s always poignant to see things end with their full potential yet to be realized. This is no exception for poets. A poet who died young, before he had even begun to fully pursue his writing endeavor, leaves a sense of wistfulness and sadness in the hearts of all readers of his poetry.In this month’s Book Trip, a city tour inspired by literature, we travel to Gwangmyeong-si, Gyeonggi-do, where poet Ki Hyung-Do spent his childhood. The Ki Hyung-Do Literary Museum, nestled amongst a dense apartment complex, gives city dwellers a moment to breathe in the scent of poetry. There is also a place in nearby Ki Hyung-Do Literary Museum, where you can feel the ambiance of a traditional Korean house and experience the stunning transformation of an abandoned mine. Gw...
  • VOL.73 / 2024.08
[TREND / KNOWLEDGE]

Book Fairs, Another Type of Holiday

Knowledge   Book Fairs, Another Type of Holiday   2024.07.01   When you work with books, you get to experience a yearly cycle of events. For small bookstores/publishers like Ghost Books, which is both a bookstore and a book maker, book releases are usually aligned with these events. This is because you can have quite good promotional effects by doing so, particularly if you publish fewer books and don’t have a great budget for marketing each book. As such, book fairs are very important for planning the year ahead. Aligning your publication schedule with these annual events gives you a clear guideline for managing the manuscript editing, designing interior layout and cover, and printing timelines.Over the past 8 years of running a small publishing house and bookstore, I have attended a number of book fairs. As I mentioned earlier, these events usually occur in a certain cycle. Meeting the authors that you have been seeing at a similar time and space every year is...
  • VOL.72 / 2024.07
[TREND / BOOK TRIP]

In Search of a Garden Where Our Beautiful Korean Language Breathes

Book Trip   [A Trip to Literary Museums ②] In Search of a Garden Where Our BeautifulKorean Language Breathes Introducing Sonagi Village at Hwang Sun-won, Literary Housein Yangpyeong-gun, Gyeonggi-do, and Beyond   2024.06.03   The works of Hwang Sun-Won have a solid presence in Korean literature. The literary world he has built transcends time, genre, and ideology, naturally expressing the most Korean emotions. It was around 1952, when Korea was undergoing the Korean War, when his representative short story Rain Shower (read Sonagi in Korean) was released. However, it is difficult to recognize such a period from the portrayal of the two main characters in the novel. The only clue that connects the story to reality is the place name “Yangpyeong” that appears at the end. The thoughts that germinated in this place became the driving force for creating a literary space, and it led to new attempts to reinterpret the work in various ways.The Sonagi Village in the Hwa...
  • VOL.71 / 2024.06
[TREND / BOOK TRIP]

The Footprints of Two Writers Who Sang of Hope in Times of Despair

Book Trip   [A Trip to Literary Museums ①] The Footprints of Two WritersWho Sang of Hope in Times of Despair Andong-si, Gyeongsangbuk-do: Kwon Jeong-Saeng Fairy Tale Museumand Yi Yuk-Sa Literary Museum   2024.05.07   Literary museums are not just places to display writers’ books and materials, but also places that create new content based on those materials and spread writers’ spirits to future generations. As they preserve the past yet always have new stories to tell, it is always a thrill when going to a new literary museum, curious to see what stories they will tell. This is why many book lovers and even general travelers search for literary museums in their travels and take the time to visit them.Andong, Gyeongsangbuk-do, the destination of this month’s “Book Trip,” is a city of traditional Korean culture and is often referred to as the “spiritual capital of Korea.” Living up to its name, Andong is famous for being home to prominent schol...
  • VOL.70 / 2024.05
[INFORMATION / BEST SELLERS]

Heading into 2026: Comparing the Combined

Best Sellers   Heading into 2026: Comparing the Combined Bestseller Lists of Korea’s Three Major Online Bookstoresfor the 2nd week of December, 2025   2026.01.05   There is a saying that time does not simply pass?it accumulates. Even when daily routines feel repetitive or unremarkable, the experiences we encounter continue to pile up, quietly shaping our lives. For those who look back on 2025 with a hint of regret, it offers comfort; for those who have been running without pause, it feels like encouragement. Throughout 2025, the publishing world moved forward through the quiet, persistent labor of those who worked to create each book, building their efforts piece by piece. Looking ahead to 2026 with the hope that this dedication will yield even greater rewards, let’s take a look at the bestseller list for the last month of 2025.Topping the bestsellers in the final month of 2025 was Minimal Korean History, an introductory and condensed guide to t...
  • VOL.90 / 2026.01
[INFORMATION / BEST SELLERS]

Moving Into the Final Stretch of 2025

Best Sellers   Moving Into the Final Stretch of 2025 Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of November, 2025   2025.12.01   As November set in, temperatures began to drop abruptly, and daily swings became sharper. However, it isn’t the weather alone that signals winter’s approach. Bookstores began displaying Christmas ornaments and calendars for 2026, with next year’s planners quietly reminding readers that the end of 2025 is just around the corner. Around this time of year, bookstores always take on a distinctly wintery, year-end atmosphere.This shift was equally evident in the bestseller lists. Literature, which had long dominated the rankings, has retreated, while books forecasting trends for 2026 - already strong in October - continue to gain momentum. Riding the unusual boom in the Korean stock market, investment titles such as PS4’s Meta-Cognition Investing Method and Trend Following with Large-Caps also climb...
  • VOL.89 / 2025.12
[INFORMATION / #K-BOOK]

#Vacation

#K-Book   #Vacation KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.08.04   The Summer of a Mole 1. Publication Details   Title | The Summer of a MoleAuthor | Kim SangkeunPublisher | SAKYEJUL PUBLISHING LTD.Publication Date | 2022-08-05ISBN | 9791160949599No. of pages | 56Dimensions | 221*247   2. Book Intro   A friendly saying by grandma opens the beginning of the summer in a long time. In the forest where a mole family lives, many animals are ready for the summer vacation. The mole also leaves his boring work ? digging the ground- behind, and heads towards somewhere for vacation. Then, he meets his first destiny under the shade of a tree. He thinks he is sitting on the ground, but it turns out to be the back of a turtle. The sweet mole has decided the sea is today’s destination as the turtle is accompanying him to help him...
  • VOL.85 / 2025.08
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