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[TREND / EXPORT CASE]

The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case   The Uncanny Convenience Store’s Magical Journey in Taiwan   2023.04.03   Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea.   * K-Book Trends Vol. 46 – Go to the article about Dallergut Dream Department Store’s successful import into Taiwan   Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and...
  • VOL.57 / 2023.04
[INFORMATION / BEST SELLERS]

3rd Week, February 2023

Best Sellers   3rd Week, February 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.03.13   The best sellers’ list for February reflected Korean readers’ hope for a better future in the new year, including books with keen analysis and wise advice for life. For example, Kim Mikyung’s Life Lesson for those in Their Forties is a book by Kim Mi-Kyung, who has been loved for her insightful advice for readers. The book is like a how-to-advance guide for those in their 40s, reinterpreting age while living in the era of centenarians. Also, Sayno Love, another book about life advice, is a collection of posts that the writer has publicly written since 2000. His property is known to have a net worth of 100 billion won. His pen name, “Sayno,” literally means “Say no” to things that you have believed in so far. While the book is not about the secret to becoming rich, it would be great to start your life anew with his experience-based advice,...
  • VOL.56 / 2023.03
[TREND / SPECIAL PROJECT]

Namhansanseong Fortress

Special Project   [Book & Media ②] Namhansanseong Fortress To Surrender, or to Fight until the Last Minute, That is the Question   2023.03.13   The King of Joseon and His Aides Besieged by the Qing Dynasty Army after Retreating to Namhansanseong Fortress.Life-or-Death Debate on whether to Surrender or Fight until death.Enemy Troops Approaching amidst Depleting Supplies.   Byungjahoran (the Qing’s invasion of Joseon in Byungja year, 1636-1637) is a war that broke out in 1636 between Joseon and the Qing dynasty of China. The Qing invaded Joseon in anger at Joseon’s pro-Ming policy (a foreign policy favoring the Ming dynasty). Consequently, the then ruler of Joseon, King Injo (r. 1623-1649), fled the royal palace and retreated to Namhansanseong fortress (Namhansanseong is a historical mountain fortress city 25km southeast of Seoul, South Korea), where he resisted. As such, Byungjahoran marks a watershed event in the...
  • VOL.56 / 2023.03
[INFORMATION / BEST SELLERS]

1st Week, December 2022

Best Sellers   1st Week, December 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.01.02   For the first week of December, books that warm up our hearts in cold winter became best sellers in Korea. For example, the Common Siblings (titled Hunhan Nammae in Korean) series, which has been loved for its humorous stories about daily life, returned with a new volume. The no.1 best seller, Common Siblings 12, includes 12 episodes and fun activities such as psychological tests and mazes, making children’s hearts flutter ahead of the winter vacation. Meanwhile, psychoanalyst Kim Hye-Nam released If I Were to Re-live My Life, which is a special edition of the book The Reason Why Life is Interesting (Gallion) published in 2015, commemorating 100 thousand copies sold. Through the book, Kim urges the readers to live their lives joyfully by doing things they like, along with stories she wanted to tell her patients. Also, Mapo Agricultural and Mari...
  • VOL.54 / 2023.01
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INFORMATION / #K-BOOK]

#Environment & Climate Change

#K-Book   #Environment & Climate Change KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.09.05   Time to Stop Harassing Our Planet 1. Publication Details   Title | Time to Stop Harassing Our PlanetSubtitle | Issues and Alternatives in Environmental PolicyAuthor | Hong Suk-HwanPublisher | SANZINIPublication Date | 2021-06-05ISBN | 9788965457312No. of pages | 288Dimensions | 152 * 225   2. Copyright Contact   Name | Kang SugeulEmail | sanzini@sanzinibook.comPhone | +82-051-504-7070   3. Book Intro   Hong Suk-Hwan teaches and studies in the landscaping department at Busan University, and has now written a book on environmental and ecological issues. With this book, Hong discusses the reasons why, from the perspective of the natural environment, environmental challenges are not being res...
  • VOL.50 / 2022.09
[INFORMATION / #K-BOOK]

#2022 Visiting Korean Book Fair - Indonesia

#K-Book   #2022 Visiting Korean Book Fair - Indonesia KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.08.01   A stick becomes a big tree 1. Publication Details   Title | A stick becomes a big treeAuthor | Yeol-do KimPublisher | uldo nationPublication Date | 2020-11-11ISBN | 9788997372270No. of pages | 128Dimensions | 152 * 255   2. Copyright Contact   Name | Kim hong youlEmail | uldokim@hanmail.netPhone | +82-01-3270-2785   3. Book Intro   When I was a kid, my legs hurt and I blamed the world. I was frustrated and cried at one time. However, I gained courage from writing and found a beautiful world. The harder and sadder I was, the stronger I decided to be and lived without thinking about how others looked at me. Now, I feel rewarded and enjoy every day as a writer. If you have a dream and can turn pain into pleasure, nothing is greater than that. I'm an ...
  • VOL.49 / 2022.08
[TREND / EXPORT CASE]

Promoting La Torre and Korean Literature in Italy

Export Case   Promoting La Torre and Korean Literature in Italy   2022.07.04   La Torre (Italian title for Tower (Moonji publishing)) by Bae Myung-hoon is the second Korean book we published, after Bae Suah's Notti invisibili, giorni sconosciuti (Italian title for Untold Night and Day (Jaeum & Moeum Publishing)).We planned its publication so that it was ready as a preview at the Salone del libro di Torino, the most important book fair in Italy. We reached this moment with a lot of excitement, as 2022 has been an important year of change for our publishing house, with a rebranding operation with a new logotype and visual identity.   But let's start from the beginning. add editore is an independent publishing house founded in 2010 in Torino, a city historically linked to publishing.In 2015, returning from a few years spent developing cultural projects in Southeast Asia, I launched the Asia series, which includes different literary genres ...
  • VOL.48 / 2022.07
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[INFORMATION / BEST SELLERS]

2nd Week, March 2022

Best Sellers   2nd Week, March 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.04.04   March in Korea also means “a new start” to many. New season spring comes in March, and the new semester begins in March, too. So, most Koreans clean up and make changes to parts of their houses and organize the winter clothes piled up in the closet. The publishing industry saw changes as well, just like how nature changed its clothes from white snow to green sprouts, popular books that have made makeover changes to the cover page catch our eyes on the bestsellers’ list for this month. The cherry blossom edition specially produced to mark the sales record of 400 thousand copies of the book Uncanny Convenience Store by Kim Ho-Yeon – a beloved writer among Korean readers – grasped readers’ attention. Also, I am Thankful for Myself, an essay published in 2016, went through a total makeover of its cover page and content. Meanwhile, ...
  • VOL.45 / 2022.04
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