K-Book Trends -

Search word : "Bookstore", Search result : 500

[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms? 2023.06.05 I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...

VOL.59 / 2023.06

[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers 2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea 2023.05.02 As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...

VOL.58 / 2023.05

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2023.05.02 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.58 / 2023.05

[TREND / BOOK TRIP]

Chaeg Bar

Book Trip [Celeb’s Book Spot ④] Chaeg Bar A Healing Space Where Books and Liquor Harmonize 2023.05.02 The area in front of Hongik University, where restaurants, bars, and clubs are focused, is known as an area for young people. Walk along the Yeonhuiro road, past the crowded street, and you will find a bar that shows off a unique concept - “Chaeg Bar.” Chaeg Bar, which is like finding treasure hidden deep inside an alley, is a “drinking bookstore” - a bar and a night bookstore - like its name suggests (chaeg means book in Korean). A bar and a bookstore seem like an awkward mix, but Chaeg Bar has been getting word of mouth as it was introduced by movie director Jang Hang-Jun, writer Kim Young-Ha, Kim Sang-Wook, and RM of BTS (idol group). It might not be easy to find the place as it is located between stores in a narrow alley, but it proudly says that “there might be people that have never visited us, but there is no one t...

VOL.58 / 2023.05

[TREND / TOPIC]

“Restructuring of Family” Becoming Inevitable

Topic “Restructuring of Family” Becoming Inevitable 2023.04.03 Korea has risen from a poor country to a rich country with a per capita income of 30 thousand dollars in just half a century. With such an astonishing economic development upfront, many parts of society have been transforming rapidly. It’s no exception for families. Recently, there have been voices from parts of Korean society that the structure of the “family” should be re-engineered from the bottom. More books in the publishing market have begun to discuss the “restructuring of family.” Changes in Gender Norms in Korean Society Korean society has undergone rapid industrialization and urbanization in the 1960s and 70s. This spurred a fast transition from the traditional way of having big patriarchal families to nuclear families. However, nuclear families still had some patriarchal elements left, and men-focused gender roles were maintained. Also, while there was no sturdy s...

VOL.57 / 2023.04

[TREND / EXPORT CASE]

The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case The Uncanny Convenience Store’s Magical Journey in Taiwan 2023.04.03 Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea. * K-Book Trends Vol. 46 ? Go to the article about Dallergut Dream Department Store’s successful import into Taiwan Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and ...

VOL.57 / 2023.04

[TREND / BOOK TRIP]

Sehan Bookstore

Book Trip [Celeb’s Book Spot ③] Sehan Bookstore A Secondhand Bookstore Full of Unique Memories and Vibes 2023.04.03 We are living in an era where so many books are coming out every day. How we purchase books has evolved over time as well, and it has become common to see buying books from online bookstores whenever and wherever we are. Now, there’s an old bookstore surrounded by nature that has been off the changing trend, keeping the unique analog vibe and memories. It is Sehan Bookstore in Danyang. Established in Seoul in 1979, Sehan Bookstore moved to Danyang and has kept its place as a part of nature, serving as a house for many books.While the bookstore is located inside a quiet mountain, it became a beloved tourist spot after it was used to film the movie “Inside Men.” Visited by actor Cho Seung-Woo, cartoonist Lee Hyeon-Se, singer and MC Lim Baek-Cheon, and K-Pop idol group Golden Child, Sehan Bookstore has been playing the role of a tour...

VOL.57 / 2023.04

[INFORMATION / BEST SELLERS]

2nd Week, March 2023

Best Sellers 2nd Week, March 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea 2023.04.03 It’s March - spring has come in Korea, but the weather is yet chilly. Here, heartwarming books that soothe readers’ hearts have been receiving much love. For example, professor Kim Joo-Hwan, the first person to discuss the norm of “resilience” in Korea, introduces ways to prevent our minds from being hurt through the book Inner Communication. With scientific evidence for training mental muscles that help us easily overcome failure, the book suggests the path to a happy life. Also, writer Kim Sang-Hyun’s You Can Do Anything, After All, made an astonishing sales record of 100 thousand copies, proving its popularity among readers. This book offers warm condolences to those frustrated by failure and trials and errors.Meanwhile, a book of an entirely different genre stood among the top 10 best sellers with a cute cat on its cover. The book Jeju Cat...

VOL.57 / 2023.04

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2023.04.03 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.57 / 2023.04

[INFORMATION / BEST SELLERS]

3rd Week, February 2023

Best Sellers 3rd Week, February 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea 2023.03.13 The best sellers’ list for February reflected Korean readers’ hope for a better future in the new year, including books with keen analysis and wise advice for life. For example, Kim Mikyung’s Life Lesson for those in Their Forties is a book by Kim Mi-Kyung, who has been loved for her insightful advice for readers. The book is like a how-to-advance guide for those in their 40s, reinterpreting age while living in the era of centenarians. Also, Sayno Love, another book about life advice, is a collection of posts that the writer has publicly written since 2000. His property is known to have a net worth of 100 billion won. His pen name, “Sayno,” literally means “Say no” to things that you have believed in so far. While the book is not about the secret to becoming rich, it would be great to start your life anew with his experience-based advice,...

VOL.56 / 2023.03

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