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[TREND / TOPIC]

Korean Bookstores Dominated by Screenplays and scripts

Topic   Korean Bookstores Dominated by Screenplays and Scripts   2022.11.07   “Do you stop reading screenplays after watching movies in Korea?”“It’s out… ‘in the fullness of time.’”“The ‘unparalleled’ screenplay that I made a ‘decision’ to buy.”“This is the only way to read the best screenplay. What else can I do?”- Comments by fans of the movie “Decision to Leave” on their expectations for the screenplay publication parodying the movie’s lines   The movie “Decision to Leave,” released last June, is the most recent movie written by Chung Seo-Kyung and directed by Park Chan-Wook. It won the Best Director Award at the 75th Cannes Film Festival. The movie’s popularity was not as high as expected soon after its release, but the share of “en cha gamsang (n차 감상, or “n-th watcher”),” who watch the same movie several times, was as high as blockbuster movies. Thanks to its strong fandom, the film was able to run for a long on thea...
  • VOL.52 / 2022.11
[INTERVIEW / KOREAN PUBLISHERS]

MUZE, a Publishing House Without a Title

Korean Publishers   MUZE, a Publishing House Without a Title     2026.08     True to its philosophical name, MUZE (meaning "untitled") publishes books filled with profound thought. The books from MUZE contain writing that is as beautiful as it is deep. It releases works that leave a lasting imprint on readers' hearts, such as The Story of Manu, My First Summer, Wanju, Sister’s Diary, and Saving Deeds. We look forward to seeing what comes next for both the books of MUZE and the publishing house itself. In this issue, we aim to explore the publishing philosophy and vision presented by MUZE.   Park Jeongmin, Publisher of MUZE Publishing         Q. The name of your publishing house is MUZE, which means "untitled" or "having no title." Could you explain the origin and meaning behind this name?   When I first established ...
  • VOL.97 / 2026.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.12.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.53 / 2022.12
[TREND / EXPORT CASE]

K-Book Trend in Latin America Seen Through the Chilean Publishing Market

Export Case   K-Book Trend in Latin America SeenThrough the Chilean Publishing Market   2022.11.07   When people make a general analysis of Korea, they often use words like “turbulent” and “dynamic.” This is closely related to the modern history of the country. Korea is located in the most unique geopolitical region in the world, and such a condition made Koreans go through many miserable moments in history; its modern history was as if it had been dropped in the middle of the turbulent sea.It is true that the historical and geopolitical environment has made Koreans experience bitter times in history. Still, just like how shells produce beautiful, precious pearls after long years of perseverance, the pain and sorrow gave Korea a rich and profound cultural heritage and a unique sensibility. As a result, you can truly find so many priceless literary works and writers in the country. However, unlike how Korea boasts many novels, stories, and poem...
  • VOL.52 / 2022.11
[TREND / ONE-LINER QUOTES]

Former Newscaster and YouTube Creator’s Pick

One-Liner Quotes   Former Newscaster and YouTube Creator’s Pick   2022.11.07   In Korea, there is a saying, “Autumn is the season of books.” Just like the saying, it feels as if you have to have the romantic moment of reading a book at a park, cherishing the red, falling leaves. But, on the other hand, autumn might be the season farthest from reading books. They say that people read the least in the fall. I think maybe that’s because many of them go out for a picnic in good weather.Another paradox related to books can be found in the bestsellers’ trend. If you go to a bookstore, you will see books written by popular YouTubers lining the shelves. Just look at the sales record ? non-fiction bestsellers are mostly written by YouTubers. But, according to the readership status report announced by the Ministry of Culture, Sports, and Tourism in 2021, a majority of people, across generations and gender, said that one of the biggest reasons they cannot read books is...
  • VOL.52 / 2022.11
[TREND / TOPIC]

The “Healing Fiction” Fever

Topic   The “Healing Fiction” Fever Trending: Fiction With the Theme of Healing Space   2022.10.04   Because I work in a book review team in a press agency, I meet dozens of books every week. And, recently, novels with similar designs and colors caught my attention, and I collected them on one side of the office. Then, one day, one of my colleagues from another team came to say hello, saw the stacks, and asked, “What are they? Are they a series?” Oh, yes. They may appear to belong to the same series, as they are so similar - in terms of atmosphere, not context. Every book seems to be indistinguishable from the others. Their warm color tone, and the “thing.” They all have some “house” drawn on their covers. So, even though people say that this is the generation of non-book-readers, I thought that it was worthy enough to write an article about this phenomenon as there must be a reason for their commonality.In fact, articles about this trend have been around...
  • VOL.51 / 2022.10
[INFORMATION / BEST SELLERS]

2nd Week, October 2022

Best Sellers   2nd Week, October 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.11.07   If we look at the best sellers’ list for the second week of October, we can see books that have been greatly loved by readers have returned with a new look. For example, the Consumer Trend Center (CTC) at Seoul National University, which reads and analyzes current flows and trends in the world, came back with a new book, Trend Korea 2023. Naturally, it would be great to prepare for the new year with knowledge about the upcoming trends foreseen by Trend Korea 2023. Also, “Decision to Leave,” which set a mega-hit record with its movie and the screenplay, returned with Decision to Leave: Storyboard Book. The book is a must-read for those who want a deeper understanding of the story and the production process of “Decision to Leave,” which provided an unforgettable experience for its audience with various plot devices operating perfectly in the m...
  • VOL.52 / 2022.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.52 / 2022.11
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INFORMATION / BEST SELLERS]

2nd Week, September 2022

Best Sellers   2nd Week, September 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.10.04   The books that many readers have long awaited have made their way to the best seller list for the second week of September. For example, writer Jung Ji-Ah, who proved her literary value by winning numerous literary awards, returned with a full-length novel after 32 years. The book, Father's Liberation Diary, is a friendly tale that describes lightly, or rather humorously, a somewhat serious story combining family love with a painful history. Also, the book To You, Who is Bound to Succeed, is the first book written by former newscaster and Youtuber Choi Seo-Young, which has been long awaited by her 500k subscribers, captivating their hearts right after its publication. Including powerful motivational messages she gave on her YouTube channel, the book consoles her readers with compassionate understanding and down-to-earth advice t...
  • VOL.51 / 2022.10
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