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[TREND / TOPIC]

“Trend Forecasters” Dominate Bookstores in Korea

Topic   “Trend Forecasters” Dominate Bookstores in Korea   2022.12.05   When the new year is just around the corner, something unique happens in bookstores in Korea ? they all put out various “trend books” that provide predictions for the new year on the most conspicuous shelves they have. The consumers who are curious about what will happen in the new year ? or even tomorrow ? all have their eyes focused on those books. This attention pushes “trend books” up the list of best-selling books. For example, when you search “trend” on any online bookstore you can find, you will get roughly 1,200 books. And even if you cut it down to “New Year,” there are about 800 books in the fields ranging from business, social sciences, humanities, and self-help. So, what implication is behind such an end-of-year trend, or what is the hidden secret?   Books about the Trends of the New Year are generally published from October   So, these tre...
  • VOL.53 / 2022.12
[TREND / EXPORT CASE]

Korean and Japanese Publishers Join Hands

Export Case   Korean and Japanese Publishers Join Hands The Joy of Working Together   2022.12.05   Jinbocho, located in Tokyo, Japan, is famous for being the center of bookstores. About 130 old bookstores are lined up, and bookstores ? both big franchises and independents ? can be easily found in every alley. Old bookstores on the first floor set out a little table in front of them every morning to display books, and the alleys are soon crowded with people looking to buy books. This place has many publishing houses as well. People say Jinbocho has become famous as a hub for bookstores because there have been many educational institutions in the area since the 1600s. In addition, many prominent universities still exist in this region. As such, Jinbocho is a town of 100-year-old bookstores and publishing houses.I myself am writing books, running a bookstore, and working as a book broker in this town where writers, producers, and readers all naturally gather around....
  • VOL.53 / 2022.12
[INFORMATION / BEST SELLERS]

2nd Week, November 2022

Best Sellers   2nd Week, November 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.12.05   Books of various fields could be found on the best sellers’ list for the second week of November. For example, Read Law Classics with Cho Kuk, written by jurist Cho Kuk introduces classics related to law that he explicitly picked. With the implicit meanings of sentences in them, he analyzes how they are applied in Korean society. Meanwhile, just like how leaves change colors in different seasons, the book Uncanny Convenience Store 2 has returned with its maple leaf edition. How about enriching the season of books with Uncanny Convenience Store 2, which has changed its clothes to fit the red season? Also, Lee Eun-Kyung’s Daily Vocabulary for Elementary Schoolers is out, which will be a great teacher for children’s English vocabulary as they prepare for the upcoming new year. In this calendar-themed book, Lee Eun-Kyung, who has ...
  • VOL.53 / 2022.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.12.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.53 / 2022.12
[TREND / TOPIC]

Korean Bookstores Dominated by Screenplays and scripts

Topic   Korean Bookstores Dominated by Screenplays and Scripts   2022.11.07   “Do you stop reading screenplays after watching movies in Korea?”“It’s out… ‘in the fullness of time.’”“The ‘unparalleled’ screenplay that I made a ‘decision’ to buy.”“This is the only way to read the best screenplay. What else can I do?”- Comments by fans of the movie “Decision to Leave” on their expectations for the screenplay publication parodying the movie’s lines   The movie “Decision to Leave,” released last June, is the most recent movie written by Chung Seo-Kyung and directed by Park Chan-Wook. It won the Best Director Award at the 75th Cannes Film Festival. The movie’s popularity was not as high as expected soon after its release, but the share of “en cha gamsang (n차 감상, or “n-th watcher”),” who watch the same movie several times, was as high as blockbuster movies. Thanks to its strong fandom, the film was able to run for a long on thea...
  • VOL.52 / 2022.11
[TREND / EXPORT CASE]

K-Book Trend in Latin America Seen Through the Chilean Publishing Market

Export Case   K-Book Trend in Latin America SeenThrough the Chilean Publishing Market   2022.11.07   When people make a general analysis of Korea, they often use words like “turbulent” and “dynamic.” This is closely related to the modern history of the country. Korea is located in the most unique geopolitical region in the world, and such a condition made Koreans go through many miserable moments in history; its modern history was as if it had been dropped in the middle of the turbulent sea.It is true that the historical and geopolitical environment has made Koreans experience bitter times in history. Still, just like how shells produce beautiful, precious pearls after long years of perseverance, the pain and sorrow gave Korea a rich and profound cultural heritage and a unique sensibility. As a result, you can truly find so many priceless literary works and writers in the country. However, unlike how Korea boasts many novels, stories, and poem...
  • VOL.52 / 2022.11
[TREND / ONE-LINER QUOTES]

Former Newscaster and YouTube Creator’s Pick

One-Liner Quotes   Former Newscaster and YouTube Creator’s Pick   2022.11.07   In Korea, there is a saying, “Autumn is the season of books.” Just like the saying, it feels as if you have to have the romantic moment of reading a book at a park, cherishing the red, falling leaves. But, on the other hand, autumn might be the season farthest from reading books. They say that people read the least in the fall. I think maybe that’s because many of them go out for a picnic in good weather.Another paradox related to books can be found in the bestsellers’ trend. If you go to a bookstore, you will see books written by popular YouTubers lining the shelves. Just look at the sales record ? non-fiction bestsellers are mostly written by YouTubers. But, according to the readership status report announced by the Ministry of Culture, Sports, and Tourism in 2021, a majority of people, across generations and gender, said that one of the biggest reasons they cannot read books is...
  • VOL.52 / 2022.11
[TREND / TOPIC]

The “Healing Fiction” Fever

Topic   The “Healing Fiction” Fever Trending: Fiction With the Theme of Healing Space   2022.10.04   Because I work in a book review team in a press agency, I meet dozens of books every week. And, recently, novels with similar designs and colors caught my attention, and I collected them on one side of the office. Then, one day, one of my colleagues from another team came to say hello, saw the stacks, and asked, “What are they? Are they a series?” Oh, yes. They may appear to belong to the same series, as they are so similar - in terms of atmosphere, not context. Every book seems to be indistinguishable from the others. Their warm color tone, and the “thing.” They all have some “house” drawn on their covers. So, even though people say that this is the generation of non-book-readers, I thought that it was worthy enough to write an article about this phenomenon as there must be a reason for their commonality.In fact, articles about this trend have been around...
  • VOL.51 / 2022.10
[INFORMATION / BEST SELLERS]

2nd Week, October 2022

Best Sellers   2nd Week, October 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.11.07   If we look at the best sellers’ list for the second week of October, we can see books that have been greatly loved by readers have returned with a new look. For example, the Consumer Trend Center (CTC) at Seoul National University, which reads and analyzes current flows and trends in the world, came back with a new book, Trend Korea 2023. Naturally, it would be great to prepare for the new year with knowledge about the upcoming trends foreseen by Trend Korea 2023. Also, “Decision to Leave,” which set a mega-hit record with its movie and the screenplay, returned with Decision to Leave: Storyboard Book. The book is a must-read for those who want a deeper understanding of the story and the production process of “Decision to Leave,” which provided an unforgettable experience for its audience with various plot devices operating perfectly in the m...
  • VOL.52 / 2022.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.52 / 2022.11
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