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[TREND / EXPORT CASE]

Book Trend in Korea Eyed by the Russian Publishing Market in the 2020s

Export Case   Book Trend in Korea Eyed bythe Russian Publishing Market in the 2020s   2022.08.01   In 2021, Russia was designated as the target country of the “Visiting Korean Book Fair” hosted by the Publication Industry Promotion Agency of Korea (KPIPA) for the first time in the fair’s history. Even though the fair was held online due to the pandemic, it was successful enough to draw an enthusiastic response from not only Russian publishers but also Korean participants. It served as a chance for both Korean and Russian publishing companies who have been paying great attention to Korean publications to take the exchange to the next level. Also, it worked as a cornerstone for Korean books to grow further in the Russian publishing market, as a greater variety of Korean books could be exported to the Russian publishing market after the fair.The most distinguished image of Russia in the Korean publishing industry is the “country of literature.” In ...
  • VOL.49 / 2022.08
[TREND / BOOK TRIP]

“Lotus in the Library” in Jeonju

Book Trip   [Korean Libraries with Themes ③] “Lotus in the Library” in Jeonju The Beauty of Hanok Blossoming in the ‘City of Books,’ Jeonju   2022.08.01   Jeonju, a city located in Jellobuk-do, is a place that holds Korea’s traditional style. Many visit the city to feel and experience Korea’s classic beauty. It is also where many visit to leave great memories by taking photos of graceful hanok (traditional Korean housing) as a background while wearing colorful hanbok (traditional Korean clothing). Jeonju announced that it would identify itself as the ‘City of Books’ last year and continues its efforts to become the ‘Travelers’ Book City.’ Lotus in the Library, a hanok library that opened last June in Deokjin Park, is a 10-minute drive from Jeonju Station. The library captures both the identity of Jeonju as the ‘City of Books’ and the style and grace of Korea’s tradition. The green scenery of Deokjin Park, lotus flowers blossoming in a ...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN PUBLISHERS]

Storybowl

Korean Publishers   Storybowl A bowl that holds thoughtful, heartwarming stories   2025.12.01   Everyone, at least once in childhood, would have imagined something like this: a drawing on a blank sheet of paper suddenly popping out and speaking to you. Picture book author Baek Hee-Na brings that very imagination into reality - she creates three-dimensional dolls of her characters and places them into her scenes. With her fingertips, she delicately builds the world of her stories, transforming imagination into something tangible. In 2005, she was selected as “Illustrator of the Year” at the Bologna Ragazzi Awards, gaining recognition not only in Korea, but also abroad. In 2020, she became the first Korean recipient of the Astrid Lindgren Memorial Award, often called the Nobel Prize of children’s literature. Storybowl, a publishing house Baek Hee-Na founded to ensure a more creative and independent environment, is expanding the artistic universe beyond Korea and...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN PUBLISHERS]

Storyseller

Korean Publishers   Storyseller A storyteller who delivers unique experiences to the public   2025.10.02   Just as words have power, a name that is spoken often should not only convey identity and vision but also carry a positive meaning. What if we employed homonyms, words with multiple meanings? Such a name, open to diverse interpretations depending on context and intent, also carries a sense of wit and delight. Storyseller (이야기장수; Iyagijangsu), founded by Lee Yeon-Sil, one of Korea’s most celebrated editors, fills its books with stories as diverse and engaging as the word jangsu (장수), a term that itself carries multiple meanings, including “seller.” More than just selling stories, Storyseller seeks to reach readers everywhere, sharing life stories that are ordinary yet one of a kind.   Logo of Storyseller     It’s a pleasure to have you with us on K-Book Trends. Could you ...
  • VOL.87 / 2025.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.08.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.49 / 2022.08
[TREND / BOOK TRIP]

Uijeongbu Music Library

Book Trip   [Korean Libraries with Themes ②] Uijeongbu Music Library Harmony of Black Music Created by the Collaboration of Music, Books, and Space   2022.07.04   One of the positive changes brought by the stronger influence of local governments is that the unique cultures of each region are becoming more independent. Small cities have been making good progress in this regard. For example, Uijeongbu, well-known as a city where US troops are stationed, has spread relevant cultures. Among all, Uijeongbu has become a leading region, a mecca for so-called black music, such as jazz, R&B, and blues that the US soldiers enjoyed. Using this characteristic, Uijeongbu City opened a music library in June 2021. While it is unique that the library is themed under “music,” the thing that it is based on black music makes the library more unique, as similar libraries would mainly cover classical music. Let’s take a walk through Uijeongbu Music Library, where...
  • VOL.48 / 2022.07
[TREND / EXPORT CASE]

12 Years of Publishing Korean Books in Vietnam

Export Case   12 Years of Publishing Korean Books in Vietnam   2022.06.07   Nha Nam is one of the leading literary book publishing companies in Vietnam, and one of our main goals is to introduce the world's literary works to Vietnamese readers. Since our founding in 2005, Nha Nam has purchased the rights to many works from the UK, France, USA, Germany, Canada, China, and Japan and accomplished certain achievements. However, at the time, although we were keen to publish Korean books, we had quite a few difficulties finding books and contacting Korean copyright owners. Moreover, we did not have much information about Korean literature, nor did we have editors who could read and translate Korean. We could only refer to information through other languages such as English, French or Chinese. At that time, although not many Korean literary books were published, Korean dramas were widely known in Vietnam, so we decided to experiment with the book that had b...
  • VOL.47 / 2022.06
[INTERVIEW / KOREAN PUBLISHERS]

Zeen Scene

Korean Publishers   Zeen Scene The true essence of everyday moments hidden in authentic scenery   2025.08.04   When we encounter a rare or exceptional moment or scene, we often say, “I’ve encountered something authentic.” In a literal sense, it refers to something rarely seen, but when interpreted through emotion, the term conveys both delight and joy. Perhaps that’s why books from the publisher ‘True Scenery’ spark the curiosity of readers simply by their existence. Those who open the books may find themselves encountering the true essence of spaces, objects, and daily life. In this issue of K-Book Trends’ Korean Publishers, we spoke with Zeen Scene’s CEO, Kim Jin-Hee, about the reality she sees and how she hopes to convey it through her books.   The logo of Zeen Scene     It’s a pleasure to have you with us on K-Book Trends. Please introduce to our international readers about...
  • VOL.85 / 2025.08
[INTERVIEW / KOREAN PUBLISHERS]

Willbooks Publishing Co.

Korean Publishers   Willbooks Publishing Co. Books That Quietly Draw Readers In   2025.07.07   How many kinds of pleasure can be gained from books? The joy of reading and learning are the most fundamental pleasures that books offer. However, today’s readers expect something more engaging and thought-provoking from books. While books retain their value as a medium to convey knowledge and information, an increasing number of readers now seek books that are not only informative but also aesthetically appealing as objects in their own right. Willbooks Publishing is a publishing house that not only responds to this trend but leads it.   The logo of Willbooks Publishing Co.     It’s a pleasure to have you with us on K-Book Trends. Please introduce Willbooks Publishing to our international readers along with the meaning of the company’s name.   Hello, it’s good to meet you all! The name “Willbooks” is derived from ...
  • VOL.84 / 2025.07
[INFORMATION / BEST SELLERS]

1st Week, June 2022

Best Sellers   1st Week, June 2022 Best Seller Trends in the Four Biggest Online Bookstores in Korea   2022.07.04   Familiar titles could be found on the best sellers' list for the first week of June this year. Starting with writer Kim Young-Ha who took first place with Farewell, his latest novel in 9 years, writer Kim Hoon's novel collection, and the new title by writer Kim Jae-Sik who has been a star author among non-fiction fans, put their names among the top 10. Kim Hoon's Alone Over There is his second novel collection released 16 years after his Rivers and Mountains Without End (Munhakdongne). Just like he says, "I wrote this story as one of your neighbors," the book talks about the joy and sorrow of our close neighbors. Meanwhile, writer Kim Jae-Sik has been a well-loved writer in Korea, as a representative essayist, while his five non-fiction books have become best sellers in the past. Back with a new title, It's Okay to be Me after 2 years, he candidly s...
  • VOL.48 / 2022.07
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