K-Book Trends -

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[TREND / EXPORT CASE]

Export Case New Trends in Korean Literature 2024.10.07 It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...

VOL.75 / 2024.10

[TREND / SPECIAL PROJECT]

The Global Craze for Korean Language and Culture!

Special Project [English Books in Korea ④] The Global Craze for Korean Language and Culture! King Sejong Institute Foundation’s new textbooks for international Korean language learners 2024.09.02 As the Hallyu (Korean Wave) spreads across the world, the demand for learning Korean has been increasing internationally. In response, a variety of Korean language-related textbooks are being developed for various learning purposes and levels. Among them, the following are representative textbooks provided by the King Sejong Institute Foundation, a representative organization for the promotion of Korean language and culture abroad. A variety of Korean textbooks for all purposes and levels, from beginner to advanced The first is King Sejong Institute Korean, a textbook specifically designed for beginners and advanced learners alike. It can be used together with the King Sejong Institute Foundation’s signature online curriculum, and learners can also...

VOL.74 / 2024.09

[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case Yanolja CEO Sujin Lee’s Restart Advances Into the UK 2024.09.02 Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...

VOL.74 / 2024.09

[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum 2024.09.02 A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...

VOL.74 / 2024.09

[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English 2024.08.05 Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...

VOL.73 / 2024.08

[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand 2024.08.05 Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...

VOL.73 / 2024.08

[TREND / SPECIAL PROJECT]

Want to Know More About Korean Architecture?

Special Project [English Books in Korea ②] Want to Know More About Korean Architecture? 2024.07.01 I start this article with the confession that writing an introduction to English books on Korean architecture is perhaps even more challenging than writing an English book on Korean architecture itself, primarily because the absolute number of such books is so small. Considering the fact that the Korean architecture market is not small at all, that many of the world’s leading architects have left their legacies in Korea, and that Korea has consistently participated in international architectural events such as the Venice Biennale, this is somewhat surprising. This is even more true when we consider that there are a significant number of people in the Korean architectural community who have had first-hand experience in other countries through studying or working abroad and are familiar with foreign languages. For a country that exports so many th...

VOL.72 / 2024.07

[INFORMATION / NEW BOOKS]

How close are we, and how far apart?

New Books How close are we, and how far apart? 2026.04 Kim Yeon-su, Hirano Keiichiro, Nearby World (2026) Nearby World, a collaborative project planned and written by Kim Yeon-su and Hirano Keiichiro, prominent novelists representing Korea and Japan, has been published. Nearby World is the first installment of the Cross series, in which two authors living in different languages and cultures select a theme, in this case, ethical dilemmas, and each complete a work to be bound into a single volume. Author Kim Yeon-su explains that the term ethical is not a binary distinction between right and wrong, but rather an attitude of contemplating each person's own truth and sense of rightness within events where the desires of countless humans are intertwined. The volume includes Kim Yeon-su's Our Failure followed by Hirano Keiichiro's The Decisive Moment, concluding w...

VOL.93 / 2026.04

[INFORMATION / BEST SELLERS]

Spring 2026 Bestseller List

Best Sellers Spring 2026 Bestseller List 2026.04 Major franchises dominate the majority of South Korea's offline bookstore market. Currently, four major franchises—Kyobo Book Centre, Youngpoong Bookstore, Jongno Books, and Arc N Book—are competing in the offline retail sector. Starting with Kyobo Book Centre, which has the largest number of branches, followed by Youngpoong Bookstore, Jongno Books, and Arc N Book, we will examine the top 10 best-selling books. In the previous issue, we examined the bestsellers of Kyobo Book Centre, Korea's largest bookstore franchise. For this April issue, as the second part of our offline bookstore bestseller analysis, we looked at the bestsellers of Youngpoong Bookstore for the first week of March. The top-ranked book at Youngpoong Bookstore during this period was the picture book Mom Became a Ghost! published by Gilbut Children’s Books. It ...

VOL.93 / 2026.04

[INFORMATION / K-BOOK MAP]

Where Literature Dwells - Bridging the Past and Present of Korean Literature through Its Museums -

K-Book Map Where Literature Dwells- Bridging the Past and Present of Korean Literature through Its Museums - 2026.04 Literary museums dedicated to specific writers hold profound significance. They serve as cultural archives that reveal the various elements behind the birth of a literary masterpiece. Numerous such museums operate across Korea today. Among them, we would like to introduce three locations selected for their historical and regional balance: the Yun Dong-ju Literature Museum in Seoul (Yun Dong-ju: 1917–1945), the Pak Kyongni Literature Park in Wonju, Gangwon-do (Pak Kyongni: 1926–2008), and the Na Tae-joo Pulkkot Literary House in Gongju, Chungnam (Na Tae-joo: 1945–). Yun Dong-ju was a poet who focused on self-reflection and maintaining a human conscience despite the oppression of the colonial era. Pak Kyongni was a novelist who gave form to the turbulence of modern Korean history thr...

VOL.93 / 2026.04

VOL.93/2026.04

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