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Korean Readers’ Picks in the First Half of 2024

Topic   Korean Readers’ Picks in the First Half of 2024   2024.09.02   According to the “2023 National Reading Survey” announced by the Ministry of Culture, Sports, and Tourism in Korea, the overall reading rate was observed to be 43.0%, the lowest since the survey was initiated in 1994. This means that 6 out of 10 adults don’t even read a single e-book or audiobook, let alone a paper book. The shrinking of the reading population, which forms the foundation for the publishing market, and the aging population have been issues in Korea for quite a long time. However, it was indeed a shocking figure for the publishing industry as it expected to see a steady increase in the reading population since it enjoyed a boom during the pandemic compared to other industries.In the first half of the year, the reduction in newly published titles, driven by a contracting publishing market, alongside the enduring popularity of long-time bestsellers, played a si...
  • VOL.74 / 2024.09
[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case   Yanolja CEO Sujin Lee’s Restart Advances Into the UK   2024.09.02   Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...
  • VOL.74 / 2024.09
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Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic   Dreaming of a Different Peace as We Depart from Houyhnhnms   2024.08.05   The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents.   Main posters of 2024 SIBF     Challenges in preparing for the 2024 Seoul International Book Fair   This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...
  • VOL.73 / 2024.08
[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project   [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English   2024.08.05   Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...
  • VOL.73 / 2024.08
[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / SPECIAL PROJECT]

Want to Know More About Korean Architecture?

Special Project   [English Books in Korea ②] Want to Know More About Korean Architecture?   2024.07.01   I start this article with the confession that writing an introduction to English books on Korean architecture is perhaps even more challenging than writing an English book on Korean architecture itself, primarily because the absolute number of such books is so small. Considering the fact that the Korean architecture market is not small at all, that many of the world’s leading architects have left their legacies in Korea, and that Korea has consistently participated in international architectural events such as the Venice Biennale, this is somewhat surprising. This is even more true when we consider that there are a significant number of people in the Korean architectural community who have had first-hand experience in other countries through studying or working abroad and are familiar with foreign languages. For a country that exports so many th...
  • VOL.72 / 2024.07
[TREND / KNOWLEDGE]

Book Fairs, Another Type of Holiday

Knowledge   Book Fairs, Another Type of Holiday   2024.07.01   When you work with books, you get to experience a yearly cycle of events. For small bookstores/publishers like Ghost Books, which is both a bookstore and a book maker, book releases are usually aligned with these events. This is because you can have quite good promotional effects by doing so, particularly if you publish fewer books and don’t have a great budget for marketing each book. As such, book fairs are very important for planning the year ahead. Aligning your publication schedule with these annual events gives you a clear guideline for managing the manuscript editing, designing interior layout and cover, and printing timelines.Over the past 8 years of running a small publishing house and bookstore, I have attended a number of book fairs. As I mentioned earlier, these events usually occur in a certain cycle. Meeting the authors that you have been seeing at a similar time and space every year is...
  • VOL.72 / 2024.07
[TREND / SPECIAL PROJECT]

Korea Today and the Charm of Korean Culture

Special Project   [English Books in Korea ①] Korea Today and the Charm of Korean Culture   2024.06.03   I’m pleased to be able to introduce the English edition of my book about Korea through this interview. This is because such an opportunity does not come around often, and because through this, I can draw the attention of the industry and readers in this harsh climate where the number of English books about Korea is decreasing rather than increasing.One keyword that automatically comes to mind when you think of English books about Korea is “Kinokuniya” bookstores in Japan. I was literally overwhelmed by the number of English books about Japan that I saw at Kinokuniya Bookstore in Japantown, San Francisco, US. On the other hand, the number of English books published in Korea is far too little, and the fields are focused on culture and language, with very few on economics, society, practical skills, and people. What’s more, the number of titles is shrinking.M...
  • VOL.71 / 2024.06
[TREND / EXPORT CASE]

Publishing Kim Hyesoon and International Poetry

Export Case   Publishing Kim Hyesoon and International Poetry   2024.06.03   New Directions was founded in 1936 by the pioneering publisher James Laughlin when he was a student at Harvard. Laughlin conceived of New Directions as a way to introduce some of the most groundbreaking and experimental poets of the time (Ezra Pound, William Carlos Williams, Marianne Moore, Hilda Doolittle, Louis Zukofsky), aiming to publish writing that “made it new” in English and other languages. He also traveled widely, introducing fiction writers and poets from abroad. Laughlin built one of the great literary lists in American publishing, and ND continues to publish international literature, following in his path.Poetry is a vital part of our publishing program. Currently, we offer the work not just of many interesting and important American poets, but poets from other countries as well— like Bei Dao and Xi Chuan from China, Tomas Tranströmer from Sweden, Ana Luísa Amaral and F...
  • VOL.71 / 2024.06
[TREND / BOOK TRIP]

In Search of a Garden Where Our Beautiful Korean Language Breathes

Book Trip   [A Trip to Literary Museums ②] In Search of a Garden Where Our BeautifulKorean Language Breathes Introducing Sonagi Village at Hwang Sun-won, Literary Housein Yangpyeong-gun, Gyeonggi-do, and Beyond   2024.06.03   The works of Hwang Sun-Won have a solid presence in Korean literature. The literary world he has built transcends time, genre, and ideology, naturally expressing the most Korean emotions. It was around 1952, when Korea was undergoing the Korean War, when his representative short story Rain Shower (read Sonagi in Korean) was released. However, it is difficult to recognize such a period from the portrayal of the two main characters in the novel. The only clue that connects the story to reality is the place name “Yangpyeong” that appears at the end. The thoughts that germinated in this place became the driving force for creating a literary space, and it led to new attempts to reinterpret the work in various ways.The Sonagi Village in the Hwa...
  • VOL.71 / 2024.06
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