K-Book Trends -

Search word : "design", Search result : 225

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How Book Club Platforms Captivate Readers

Topic How Book Club Platforms Captivate Readers 2024.03.11 It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surround...

VOL.68 / 2024.03

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Publishers and YouTube: Current Status and the Future

Knowledge Publishers and YouTube: Current Status and the Future 2024.03.11 Publishers start their own YouTube channels When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...

VOL.68 / 2024.03

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K-Illustrations in One Spot!

Knowledge K-Illustrations in One Spot! 2024 K-ILLUSTRATIONFAIR 2024.03.11 Korea’s Illustration Industry continues to grow, with unique and distinctive designs being featured in publishing, film, music, fashion, and other cultural and artistic fields!“K-Illustration Fair” is set to be held in Seoul and Busan in 2024, where you can find all items in the Korean illustration industry! 2024 K-ILLUSTRATION FAIR Seoul Period: Feb. 22-25, 2024 Venue: Hall D, COEX, Seoul Busan Period: July 26-28, 2024 Venue: Hall 4, Exhibition Hall 2, BEXCO, Busan * Inquiry: +82-2-761-2512, info@k-illustrationfair.com K-Illustration Fair serves as a venue for individua...

VOL.68 / 2024.03

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2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry 2023 Trends in the Korean Publishing Market and 2024 Forecast 2024.01.02 2023 Trends: Growth in self-help, comics, and parenting books As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics. * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...

VOL.66 / 2024.01

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Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else 2023.12.04 “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...

VOL.65 / 2023.12

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Korean Libraries’ Various Book-reading Activities and Cooperation Efforts with the Publishing Industry

Publishing Industry Korean Libraries’ Various Book-reading Activitiesand Cooperation Efforts with the Publishing Industry 2023.11.06 Libraries are public service organizations that are easily accessible to anyone in their daily lives when it comes to reading activities. The Korean Library Act also defines a library as a place that contributes to the promotion of reading culture based on library materials. After the Korean government designated 1993 as the “Year of Books,” the Ministry of Culture, Sports, and Tourism and publishing organizations carried out vigorous campaigns to promote reading among the public. They pushed for the enactment of the “Reading Promotion Act (tentative title)” as a basis for more systematic and continuous promotion. In the process, as discussions progressed with the library co...

VOL.64 / 2023.11

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Bookshelves are Going into TVs!

Publishing Industry Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service” 2023.10.04 The background and purpose of expanding publishing content into IPTV content The logo of U+ Kids Service serviced by LG U+ In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...

VOL.63 / 2023.10

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Today and Future of Korean Digital Publishing

Publishing Industry Today and Future of Korean Digital Publishing 2023.08.07 The COVID-19 pandemic that began in 2020 has also brought about major changes in the digital publishing industry. Most importantly, it accelerated the AI digital textbook project, which nobody knew when it would gain a boost. It was also the trigger that facilitated digital transformation and digital convergence in the publishing industry.The digital publishing industry in Korea has been developing for the past decade through continuous transformations. The iBooks Store - an e-book distribution market launched by Apple and Amazon Kindle – Amazon’s self-publishing service opened a full-fledged e-book publishing market in Korea. Many digital publishing start-ups joined the industry. There, major issues in the publishing industry were ...

VOL.61 / 2023.08

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E-Book Platforms in Korea

Publishing Policy E-Book Platforms in Korea 2023.06.05 Light and convenient, anytime, anywhere!We introduce to you e-book platforms in Korea!If you have a e-book device, you can read Korean books at any time, anywhere, through a variety of e-book platforms in Korea!Take advantage of various benefits at a reasonable cost with the subscription service, and meet new Korean e-books everyday! Kyobo Book Centre: sam • The first e-book subscription service in Korea • Different subscription plans for readers’ different reading habits • A large number of e-books as a leading bookstore in Korea Yes24: Crema Club • New books updated everyday • Benefits provided based on subscription plans • ...

VOL.59 / 2023.06

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Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

VOL.69/2024.04

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