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[TREND / EXPORT CASE]

The Korean Book Importing Success Story of AST, a Russian Publisher

Export Case   The Korean Book Importing Success Story of AST, a Russian Publisher The Weakest Spirit in the World by Kim Dong-sik   2022.01.03   The story behind the Russian edition of The Weakest Spirit in the World (Yodabooks) by Kim Dong-sik is not very common for a commercial publisher. Still, I hope it could help small and niche imprints that prefer building long-lasting relations with their readers to a hit-and-run strategy.   Cover of The Weakest Spirit in the World, Russian edition     At Lingua, we predominantly publish textbooks, dictionaries, etc., for those learning foreign languages. In late 2016, our first Korean textbook came out to test our hypothesis and became a huge success, so we devised a concise publication strategy for this language. To our great surprise, few Korean literary translations were published at the time. We decided to exert ourselves as learning the language als...
  • VOL.42 / 2022.01
[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Recipe Factory

Korean Publishers   Recipe Factory The delicious world of specialized cookbooks   2024.07.01   Recipe Factory, with its message ‘Simple Recipes for Small Happiness,’ has established itself as a specialized publisher of cookbooks for 16 years, demonstrating how focusing on a single field can lead to the production of diverse content. In line with the growing interest in cooking and food, Recipe Factory not only publishes specialized books on the theme of ‘cooking’ but also creates intriguing content based on cooking, engaging in proactive communication with readers. We met with Recipe Factory, which publishes books that are packed with the information and value well-made cookbooks should have, much like a well-prepared meal filled with care.   Logo of Recipe Factory     It is a pleasure to have you with us on K-Book Trends. Please introduce Recipe Factory to our international readers...
  • VOL.72 / 2024.07
[INFORMATION / INFO]

2022 Visiting Korean Book Fair

Info   2022 Visiting Korean Book Fair   2022.02.14                 Host a ‘Visiting Korean Book Fair’KPIPA is promoting the '2022 Visiting Korean Book Fair’ businesses to invigorate overseas expansion and reinforce global competitiveness of domestic publishing contents.   ‘Visiting Korean Book Fair' is a business that was changed online consultation to Covid-19 in 2021.In 2021, it held one-on-one meetings with Singapore, Malaysia, Thailand, Russia, France, Belgium and United States through online video consultations using K-Book platform for publishing and export.In 2022, Visit publishing professionals from abroad such as Russia, Vietnam, Japan and USA organize one-on-one on-off meeting between Korean and overseas publishers.   We will continue to make every endeavor to Globalize K-book, participate in international book fairs, increase copyright sales and exchanges.For inquiries, please contact KPIPA...
  • VOL.43 / 2022.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
[TREND / EXPORT CASE]

Success Stories of Japanese Publisher Kobunsha ? Importer of Korean Books

Export Case   Success Stories of Japanese Publisher Kobunsha ? Importer of Korean Books I Want to Die but I Also Want to Eat Tteokppoki, a Book That Targets Young Readers of Japan   2021.11.01   Book Covers of the Japanese Translations of I Want to Die but I Also Want to Eat Tteokppokki 1, 2     The first time I saw I Want to Die but I Also Want to Eat Tteokppokki (HEUN) was in a bookstore on my trip to Seoul in 2018. I stopped in front of the book display shelf without even realizing it, mesmerized by the soft and cozy illustrations and beautiful colors of the cover. That same year in December, the Japanese translation of KIM JI YOUNG BORN 1982 (Minumsa Publishing) attracted public attention at the entrances of many bookstores in Japan. Many works of Korean literature have been translated and published over the years. After The Vegetarian (Changbi) by Han Kang recei...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN AUTHORS]

Writer Yun Jung-Eun

Korean Authors   Writer Yun Jung-Eun A Writer that Delivers “Happiness That Will Eventually Come”   2024.04.01   In 2023, one news thrilled Korean literature fans at home and abroad. It was that Marigold Mind Laundry (Book Romance), a bestseller in Korea recognized as a “healing fantasy novel,” has signed a high advance contract with a major international publisher. For Korean fans, it was a moment of excitement to feel the power of K-literature again, and for international fans, it was a moment of anticipation to read K-literature in their own language. The book’s writer, Yun Jung-Eun, said in an interview that she hopes readers will find their comfort and happiness through reading her books. From that short answer, it was clear that even people who live across borders and speak different languages are connected by a thin but strong thread somewhere in their hearts. Following is an interview with writer Yun, who shares the joy of life with thos...
  • VOL.69 / 2024.04
[INFORMATION / INFO]

2022 Overseas Publication Grants

Info   2022 Overseas Publication Grants   2022.01.03     Overview of grants   Qualification   ? Overseas publishers who have imported or are planning to import Korean publication copyrights - Books that have been published or are to be published in local markets, beginning November 1st, 2021 to October 31st, 2022. - Such books must be published in the time period and submitted to the Publication Industry Promotion Agency of Korea by November 11th, 2022.   Scope of selection   ? Around 40 books will be selected, and grants will be provided in amounts varying by region - Europe and North America: USD3,000 - China and Japan: USD2,500 - Other countries: USD2,000   Application method   Application period ...
  • VOL.42 / 2022.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.01.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Region...
  • VOL.42 / 2022.01
[INTERVIEW / KOREAN AUTHORS]

Writer Kwon Jung-Min

Korean Authors   Writer Kwon Jung-Min “Picturing” an Ordinary Scene with a Fresh Perspective   2024.01.02   Unlike novels, which use words to create a picture in the reader’s mind, picture books allow the reader to imagine the story using only “pictures.” If you are a reader who needs a break from reading and watching in the midst of flashy digital visual media, a picture book can be a shelter. Kwon Jung-Min finds new aspects in familiar scenes in everyday life and captures the hidden aspects of human beings in a fresh way through the art of drawing. Following is an interview with Kwon, who practices looking into herself through picture books.       It’s a pleasure to have you with us on K-Book Trends. Could you please briefly introduce yourself to our readers?   Hi, I’m Kwon Jung-Min, a picture book writer. Picture books speak a different language and follow a different logic than norm...
  • VOL.66 / 2024.01
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