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[TREND / EXPORT CASE]

On the Japanese Publication of Even a Corpse Is Fine - Just Stay by My Side: The Psychology of Evil and Loneliness

Export Case   On the Japanese Publication of Even a Corpse Is Fine - "Just Stay by My Side: The Psychology of Evil and Loneliness"     2026.03     My first encounter with this book happened during an exchange event with Korean publishers. When I reviewed the content, I immediately realized that it was a powerful work of nonfiction: a deep and unflinching examination of criminal psychology, written from the perspective of a professional profiler who had worked directly on real investigation scenes. This combination of universality and firsthand insight drew me in at once.   In Japan, each time a brutal crime makes headlines, public discourse quickly turns to the question: "Why did this happen?" Yet the psychological factors underlying such acts are rarely explored in depth. In that context, a book in which a field expert carefully unpacks the "psycholog...
  • VOL.92 / 2026.03
[TREND / EXPORT CASE]

The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region

  Export Case   The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region     2026.02       About Clayhouse   Clayhouse is a publishing house that will celebrate its 5th anniversary in 2026, and under the catchphrase "A world of practical warmth that works in everyday life," it creates books that offer rest of weary minds. The phrase "Into the feel-good universe," found on the front flap of every book, serves as the publisher’s guiding compass. It defines the identity of Clayhouse, which has garnered global love through bestsellers such as Welcome to the Hyunam-dong Bookshop, Rainbow Market, and I Decided to Live as Me. Three-quarters of its original titles have been sold internationally.In just four years, Clayhouse has secured over 120 ...
  • VOL.91 / 2026.02
[TREND / KNOWLEDGE]

Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers

  Knowledge   Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers     2026.02     As the year draws to a close,the most memorable events of the past twelve months falsh through the mind.While there were moments of joy, surprise, and sorrow, one of the most heartbreaking events of 2025 was the news of the sudden passing of Baek Sehee, author of I Want to Die but I Want to Eat Tteokbokki.   I Want to Die but I Want to Eat Tteokbokki is a global bestseller, published in over 25 countries with more than 500,000 copies sold in Korea and another 500,000 internationally. However, beyond the sales figures, the book’s true significance lies in how it transcended language and borders to unite...
  • VOL.91 / 2026.02
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
[TREND / KNOWLEDGE]

The Expansion of Korea’s Picture Book Market

Knowledge   The Expansion of Korea’s Picture Book Market   2026.01.05   At some point, Korean picture books began making headlines. Korean authors are now frequent winners of Italy’s Bologna Ragazzi Award, one of the most prestigious prizes in the field. They have also produced award recipients of the Biennial of Illustrations Bratislava (BIB) Award?one of the world’s oldest international picture book festivals, launched in 1967?as well as Sweden’s Astrid Lindgren Memorial Award, often described as the Nobel Prize in children’s literature; the Hans Christian Andersen Award, the highest honor bestowed upon authors and illustrators of children’s literature; and France’s most prestigious children’s literature prize, the Prix Sorci?res. Plus, countless Korean picture books have been exported to countries around the world, earning the love of readers internationally. Most importantly, picture books have become central to Korea’s reading culture, ...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

Jane Lawson, Publishing Director at Doubleday, Talks About Korean Literature

Export Case   Jane Lawson, Publishing Director at Doubleday,Talks About Korean Literature   2025.11.03   Just a decade ago, there was a prevailing belief that Korean literature could not be globalized because of linguistic and translational barriers. However, with the improvement of translation and global readers’ growing eagerness for a wider range of stories, Korean content began to draw closer to them. It eventually settled in as its own genre under the name “K-content,” now recognized worldwide. Korean literature, in particular, proved this trend with Han Kang’s Nobel Prize in Literature. Yet, many Korean works remain undiscovered internationally. At the “2025 Copyright Export Support Program,” organized by the Literature Translation Institute of Korea (LTI) this past September, we met Jane Lawson, publishing director at Doubleday, an imprint of Penguin Random House UK, and discussed Korean literature.   ...
  • VOL.88 / 2025.11
[TREND / KNOWLEDGE]

The Frontline of K-Book Copyright Exports: Ten Years of the “Visiting Korean Book Fair”

Knowledge   The Frontline of K-Book Copyright Exports:Ten Years of the “Visiting Korean Book Fair”   2025.11.03   The “Visiting Korean Book Fair (찾아가는 도서전)” is a project jointly hosted and organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA) to reinforce the global competitiveness of Korean publishing content and promote the export of publications. Celebrating its 10th anniversary this year, the “Visiting Korean Book Fair” has participated in book fairs around the world, supporting copyright consultations and publication contracts for Korean literature, and serving as a stepping stone for the ongoing globalization of K-Literature. This article reflects on the past ten years of the “Visiting Korean Book Fair” - its activities and the significance it has built over the decade.   The Year 2025: Accelerating the advancement of Korean books into North Ame...
  • VOL.88 / 2025.11
[TREND / EXPORT CASE]

The Export Case of Hello Baby

Export Case   The Export Case of Hello Baby Women’s stories have strong appeal in the global literary market   2025.10.02   Published in March 2023, Hello Baby (EunHaengNaMu Publishing) by Kim Eui-Kyung is a novel that tells the stories of women struggling with infertility, an issue that has long been overlooked in our society. In recent years, infertility has become more common, and I even had acquaintances seeking treatment at clinics, but my knowledge was limited to the fact that the procedures placed a heavy burden on women’s bodies. For me, reading Hello Baby was a shockingly fresh experience, as the novel vividly and realistically depicts the treatment process and the psychology of women who choose to undergo it, making it feel almost like reportage. At the time, there was a steady demand overseas for women’s stories, and since attention was being paid not only to infertility treatments, but also to the social and cultural pressures impos...
  • VOL.87 / 2025.10
[TREND / EXPORT CASE]

Paving the Way for Exports Through People-to-People Exchange

Export Case   Paving the Way for Exports Through People-to-People Exchange The export case of Don’t Worry About Me   2025.09.04   Korean picture books have recently gained worldwide attention by winning international picture book awards. In 2022, illustrator Lee Suzy became the first Korean winner of the Hans Christian Andersen Award (HCAA). Her works were translated and published in Japan, Taiwan, and France. In 2020, Wave (BIR Publishing) was selected for Taiwan’s OpenBook Good Book Awards. In 2025, Borders (Bearbooks) by Gudol (writer) and Haerang (illustrator), and Mo Story (Atnoonbooks) by Choi Yeon-Ju became the first Korean works to win France’s Prix Sorci?res. Yet many outstanding Korean picture books remain unknown abroad. With 2025 designated as the “Year of the Picture Book” in Korea, this article examines an export case of the particular picture book Don’t Worry About Me (Bombyeott Publishing).   How Don’t Worry About M...
  • VOL.86 / 2025.09
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