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[TREND / EXPORT CASE]

Captivated by a Passion for Books and the Classics: Behind the Scenes of Publishing Ko Myung-hwan’s Latest Work in Japan

Export Case   Captivated by a Passion for Books and the Classics: Behind the Scenesof Publishing Ko Myung-hwan’s Latest Work in Japan     2026. 10     This spring, Japanese readers welcomed a new book on the classics by popular Korean comedian Ko Myung-hwan: 『どん底から最高の人生に変わる「古典」の知恵』 (Donzokokara Saikou ni Kawaru “Koten” no Chie, original Korean title: 『고전이 답했다: 마땅히 살아야 할 삶에 대하여』; translated here as The Wisdom of the Classics That Can Transform a Life from Rock Bottom). At a time when the Japanese market already offers a wide range of works on reading, books and the classics, why did we decide to bring this particular title to Japanese readers? As the editor in charge, I would like to share the story behind this project, the readers’ response, and the unique challenges we...
  • VOL.99 / 2026.10
[TREND / EXPORT CASE]

Ripples of Connection: The Cat Is the Answer

Export Case   Ripples of Connection: The Cat Is the Answer     2026.09     Where the Connection Began   Nabiclub returned to the 〈K-Book Copyright Market〉 this year. Overseas publishing markets diverge from domestic ones, and it is precisely within those differences that new possibilities emerge. This discovery is the fundamental reason we participate. What works differs from country to country, press to press, buyer to buyer. That is only natural, since the vitality of publishing comes from diversity. The primary purpose of attending is to identify and cultivate those points of intersection, whether through a market, a theme, a publishing house, or an individual editor.   When Nabiclub first attended the Market in 2025 to establish its identity as a press specializing in Korean mystery fiction, we achieved a modest yet deeply meaningful milestone: securing a rights contract with Yilin, a ...
  • VOL.98 / 2026.09
[TREND / KNOWLEDGE]

Programs Supporting Korean Books Abroad, with a Focus on Translation Support

Knowledge   Programs Supporting Korean Books Abroad, with a Focus on Translation Support     2026.09     Connecting K-Books to the World Through Translation and Export Support   Kim Soi, Assistant Manager, Publication Industry Promotion Agency of Korea (KPIPA)   The Publication Industry Promotion Agency of Korea (KPIPA) supports the growth of the domestic publishing industry and helps build a reading ecosystem. Its mission is to build a publishing and reading ecosystem that grows together, and its vision is to be an institution that enriches people's lives through reading and leads the cultural industry through publishing. As K-culture spreads and overseas demand for Korean publishing content shows clear growth, the Agency has set “creating future growth engines for K-Books” as one of its four strategic goals, putting its resources and effort into securing global competitiveness...
  • VOL.98 / 2026.09
[TREND / TOPIC]

When TV Dramas Become Books: Screenplays and script Books as Collectibles Driving Fandom’s Transmedia Consumption

Topic   When TV Dramas Become Books:Screenplays and script Books as CollectiblesDriving Fandom’s Transmedia Consumption     2026.08     TV Drama script Books Becoming Bestsellers   In May 2024, the uncut script book for the tvN drama 〈Lovely Runner〉 topped the YES24 overall bestseller list just one day after pre-orders began. Driven overwhelmingly by buyers in their 20s and 30s, this phenomenon was no ordinary book-selling success. Instead, it signaled a new consumption culture where video content reaches the hands of fandom through the physical medium of a book.   The same was true for the tvN drama 〈Our Unwritten Seoul〉, which ended its run in June 2025. The original uncut script book by writer Lee Kang reached No. 1 in YES24's art section as soon as presales opened. A reader noted, "The dialogue was so good. The script book feels like merchandise that soothes the lingerin...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

An Open Mind (The Export Journey of Author Lee Hee-joo’s Holy Boy)

Export Case   An Open Mind(The Export Journey of Author Lee Hee-joo’s Holy Boy)     2026.08     Cover of Holy Boy   When I first heard the news that the overseas rights contract for Holy Boy had been signed, I felt both glad and deeply conflicted. Set in the 1990s in the fictional city of Eungnang, Holy Boy follows four women who kidnap a K-pop idol. Featuring female characters who pursue their desires without hesitation, the novel leaves readers with a strangely sticky and uncomfortable lingering taste rather than a sense of comfort. Luckily, there were readers in Korea who cherished the book. However, Korean titles that draw attention abroad tend to be works awarded prestigious literary prizes like Han Kang’s The Vegetarian, feminist literature in the vein of Kim Jiyoung, Born 1982, or healing fiction. Fitting none of these molds, I felt a heavy pressure over the book b...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

Export Case: One Day a Cat Came to Me - Interest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture

Export Case   Export Case: One Day a Cat Came to MeInterest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture     2026.07     This book shares the wisdom of life learned from “Nyangi,” a cat encountered by chance at a mountain hermitage where the author settled after wrapping up ten years of life in Seoul. It captures the cat’s philosophy of living “earnestly yet casually” to the absolute fullest. From late 2025 through the first half of 2026, publishing rights for Bokyeong Sunim (Venerable Bokyeong)’s cat essay series comprising One Day a Cat Came to Me, Time to Read a Cat, and Happiness Brought by a Cat: Joyfully and Cheerfully were successfully contracted for export across 11 different linguistic regions worldwide, including the UK, Germany, Spain, and France. Although Bokyeong Sunim had...
  • VOL.96 / 2026.07
[TREND / EXPORT CASE]

The Evolution of “Space-Based Healing Fiction” and Global Export Trends

Export Case   The Evolution of “Space-Based Healing Fiction” and Global Export Trends     2026.06     The Global Expansion of Healing Narratives in the Post-Pandemic Era   Over the past three years, Korean “space-based healing fiction” has firmly established itself as a distinct export genre in the international literary market. This movement aligns with shifting global reading trends in the wake of the pandemic. Following COVID-19, readers who experienced anxiety and isolation began actively seeking out “feel-good fiction” that offers emotional stability and a sense of restoration.   While rooted in familiar, everyday settings such as convenience stores, laundromats, and neighborhood bookstores, Korean space-based healing novels address universal themes of human relationships and the renewal of community, successfully forging a deep emotional connection with reader...
  • VOL.95 / 2026.06
[TREND / TOPIC]

A New Vision Rooted in Tradition: The Evolution of Korean Picture Books

Topic   A New Vision Rooted in Tradition:The Evolution of Korean Picture Books     2026.05     Who is searching for Korean picture books?   The Korean Pavilion at the 2026 Bologna Children’s Book Fair was consistently bustling with publishing professionals from around the world. In addition to those visiting the booth for pre-scheduled copyright consultations, it was not uncommon for visitors to be drawn in by the on-site author talks or workshops and request a meeting on the spot. On the second day of the fair, at the Networking Day hosted by the Publication Industry Promotion Agency of Korea, participants were asked about the strengths of Korean picture books. They remarked that the books are not only delicate in their expression but also diverse in their thematic approaches, providing readers with a "challenging reading experience." This is a remarkable turnaround compared to the early ...
  • VOL.94 / 2026.05
[TREND / EXPORT CASE]

Imagination Beyond Borders: The Whole New World in K-Picture Book

Export Case   Imagination Beyond Borders:The Whole New World in K-Picture Book     2026.05     Imagine a world where borders require no passports, thoughts have no ceilings, and the impossible becomes real. You might find yourself drifting on a cloud of cotton candy or catching fruit-flavored rain to make a bowl of shaved ice. That world, tucked inside a picture book, is simply waiting for a hand to reach out and a story to unfold. It is an essential place where imagination first ignites for the smallest of readers. Bringing these extraordinary worlds to Thai society and pushing beyond the story between the lines has been Nanmeebooks' vision and honor for over 30 years.   In recent years, Korean content and culture have gained widespread popularity across all age groups in Th...
  • VOL.94 / 2026.05
[TREND / EXPORT CASE]

TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana

Export Case   TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana     2026.04     I am the proud American editor of TWO WOMEN LIVING TOGETHER, thebestselling Korean memoir by Hwang Sunwoo and Kim Hana—two single women in their late thirties, who’ve chosen to buy a home and live togetheras non-romantic life partners. In the United States, the term "roommates" tends to have a very particular connotation, often conjuring young twenty-something-year-olds who are forced to live in close quarters out of thrift, and who may or not become close friends, though they rarely reach the familial intimacy of domestic partners. Typicallythe arrangement is seen as a temporary one, until each roommate reaches the financial freedom to live alone, or to start a household with their romantic partners.   But Hwang Sunwoo and Kim Hana have fundamentally unsettled this Western convention, as two friends who ...
  • VOL.93 / 2026.04
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