Topic
[Publishing & AI]
Artificial Intelligence (AI) Use Cases
2023.12.04
At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.
AI is reshaping the publishing industry.
Creating a book in a fraction of the time with generative AI
In February 2023, the book 45 Ways to Find Your Life’s Purpose (Snowfox Books) was published in Korea. It was written by ChatGPT and translated into Korean by Naver’s translation program Papago. The book is a self-help book that offers advice on how to lead a happy life with a clear sense of purpose through 45 chapters on topics such as relationships, satisfaction, and happiness. The cover illustration was created by Shutterstock AI, a generative AI that specializes in making images. The book was completed in just seven days, from writing to proofreading and printing.
45 Ways to Find Your Life’s Purpose,
Utilizing bestseller searches and book recommendations
In May 2023, Naver introduced “Smart Block,” an AI-powered book recommendation feature that helps users find the books they want faster. It not only recommends books similar to the one you are looking for, but also finds and displays bestsellers in the field. This Smart Block feature is a model that applies AiTEMS, a product recommendation system based on AI technology, to the book search service. Users can effectively utilize it when conducting further searches to find books similar to the ones they searched for.
A quick Naver search for 45 Ways to Find Your Life’s Purpose will bring up a list of bestsellers in the field.
Reducing audiobook production costs and increasing user-friendliness
The changing media landscape has brought about many changes in readers’ attitudes. This is because people are not only reading books, but also “listening” to them. Previously, audiobooks were produced by professional narrators, such as voice actors and newscasters, who read the text sentence by sentence. Due to high production costs, the content quantity was small, and the interest and utilization of publishers and readers were low. However, with the recent integration of AI into the audiobook market, production costs have been drastically reduced, and it has developed to a level similar to human speech. To take advantage of the new market conditions, companies are actively investing in audio content production and distribution.
“Announcer AI Voice” audiobooks from KT and Millie
Increasing the efficiency of webnovel and webtoon production process
In the webnovel market, dominated by big tech companies such as Naver and Kakao, startups are creating a new wave. They provide creative tools that are completely different from the existing webnovel platforms and encourage users to participate as the main characters. The story tech ecosystem is growing, helping not only professional writers but also ordinary people to easily write webnovels and create secondary works.
AI has made it possible to create content more efficiently and effectively.
Expectations and concerns are high, but the challenges will continue
As promising as the new developments in AI and the publishing industry are, there are also many concerns. In particular, copyright is an important issue surrounding generative AI, which learns and combines a large amount of data to produce new creations. There are two sides to the debate: those who argue that using other people’s works in AI learning should be prevented to protect creators, and those who argue that copyright should be exempted to facilitate the development of the AI industry.
[References]
Written by Ryu Young-Ho (General Manager of IP Business Team, Kyobo Book Centre)
Ryu Young-Ho (General Manager of IP Business Team, Kyobo Book Centre) #Generative AI#AI#ChatGPT#Deep learning#Audiobook |
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