K-Book Trends - Seen through Statistics: The Status of Offline Bookstores in Korea

ENG: KOR

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Publishing Policy Seen through Statistics: The Status of Offline Bookstores in Korea 2022.09.05 Seen through statistics: The Status of Offline bookstores in Korea. * This article is based on the “2021 Publishing Industry Status Report (as of 2020)”, released by the Publication Industry Promotion Agency of Korea (KPIPA). Sample design and valid responses (Unit: Per unit) Various materials were taken into account for the accurate analysis of primary data as well as for the representation and characteristics of the survey content. • Survey Population: 1,645 (Criterion: Businesses actually in operation) • Sample Design: 565 (Criterion: Businesses applied with sample distribution by size) • Distribution of Valid Cases: 432 (Criterion: Responded cases) Operation period (Base: 432, Unit: %) The average operating period of offline bookstores in Korea is 20.8 years. • 5 years or less 11.8, 6-10 years 13.9, 11-15 years 10.2, 16-20 years 19.0, 21 years or more 45.1 Survey results by region (Unit: Per unit (%), including chain bookstores) • Seoul-si: 358 (21.8) • 6 Metropolitan Cities 514 (31.2): Busan 134 (8.1), Daegu 111 (6.7), Incheon 69 (4.2), Gwangju 72 (4.4), Daejeon 75 (4.6), Ulsan 53 (3.2) • Sejong-si: 6 (0.4) • 9 Provinces 767 (46.6): Gyeonggi-do 267 (16.2), Gangwon-do 45 (2.7), Chungcheongbuk-do 52 (3.2), Chungcheongnam-do 56 (3.4), Jeollabuk-do 93 (5.7), Jeollanam-do 59 (3.6), Gyeongsangbuk-do 81 (4.9), Gyeongsangnam-do 89 (5.4), Jeju Island 25 (1.5) • Total: 1,645 (100.0) Types of major customers (Base: 432, Unit: %) The biggest customer base was “adolescents.” • Adolescents (middle, high school students) 53.3, Adults 31.0, Children (pre-, elementary school students) 8.1, Young adults (college students, job seekers) 7.6 Increase and decrease in the number of people and sales (Base: 432, Unit: %) • No. of employees: Increased 1.4, No change 95.8, Decreased 2.8 • Sales: Increased 16.9, No change 17.1, Decreased 66.0 Measures for the growth of the publication and distribution industry (No.1) (Base: 432, Unit: %) The “Fixed book price” policy accounted for the biggest percentage. • Fixed book price 59.5, Book supply rate 13.0, Book purchase of local bookstores in each region (libraries, etc.) 12.0, Social perception of bookstores 5.3, Informatization of publication and distribution 4.6, Publication logistics 3.9, Fostering/training specialists 0.5, Others 1.2 Perception of the book publishing industry (Base: 432, Unit: %) • Previous experience supporting publishing and distribution activities: Yes 9.7, No 90.3 • Organizations supporting publishing and distribution activities: Relevant organizations 9.4, Public organizations 21.9, Local governments 71.9 So, these were the survey results of offline bookstores in 2020. Then, how did the survey in the first half of 2021 turn out, regarding the impact of COVID-19? Changes in sales and employment status affected by COVID-19 (Base: 432, Unit: %) • Changes in sales: Decreased 70.0, Almost the same 27.5, Increased 2.5 • Employment status: Decreased 2.5, Almost the same 97.3, Increased 0.2 Policy support for job stability affected by COVID-19 (Base: 432, Unit: %, Multiple responses) • Received financial support for small businesses 30.9, Received subsidy for maintaining staff 1.4, Received financial support for SMEs 1.9, Received tax support 0.7, Others 1.2, None 65.0 Full details of the “2021 Publishing Industry Status Report (as of 2020)” can be found on the KPIPA website. #Offline bookstores #Statistics #KPIPA #Publishing Industry Status Report #COVID-19

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